Michael Screams for Ice Cream!
How irresistible…

Food stylist Kelly Upson in the deep freeze.

Michele examining the perfect gummy worms with Kelly and her assistant.

The boys, Michael and digital tech Rob Coshow, patiently waiting for the ice cream to be prepped, for shooting and tasting!

Making the picture perfect sundae is no quick fix.

Finally time, working the soft serve machine for the ultimate swirl.

Melting stand-in, soon to be Michael’s third ice cream of the day.

Client Chris Seremetis couldn’t let the non-picture perfect swirl go to waste….


Art buyer Amy Rappeport chose Michael as the perfect collaborator for the Zip Car project, soon to be unveiled.

Keep your eyes open for a jar full of cash
soon to be appearing in Harvard Square!
(SEE BELOW…just added)


Michael with Kevin Barlow (Art Director) and Jonathan Braun (Project Coordinator) arranging the loot.


Look out for those hands….


The shot in process

Kevin with digital imaging artist/retoucher Chris Donovan strategically arranging the cash to ensure a seamless graphic wrap-around for the final output. (Jonathan is looking on.)


Cha..ching, cha..ching, Foxwoods here we come!


Inside Art Director Kevin Barlow’s brain.


This jar will be magically filled…….



Now, if we could share this magic, we could solve the world economic crisis!

The final shot in Harvard Square


The preliminary layout.

The hair is not the only thing…can’t forget the make-up.


Now, it is all about the hair on set with stylist Courtney Kilmartin
On set, get ready, GO!

Almost there, remember that layout?

Award-winning Art Director Tim Needham on set, directing.


The team checking out the days fruits, making their picks.

Print ready!


Hired by Twisted Tea, Indresano studio recently had the challenge of creating summer in the studio during a snowy February in Boston. Searching for the perfect scene, our in-house producer Michele Doucette choose a lake stock photo, blew it up 15 feet wide, hired a team to build a “dock”, and ship in dirt and seasonal props from CA to build the set. Then arrived the perfect model…the well-known TV personality, Charlie Moore, The Mad Fisherman.

Here are some production photos from the
very fun shoot we had last week with Twisted Tea.

Verne and his assistant Ben building the set the day before the shoot.

Prepping the product

Charlie in hair and make-up with Christine from Ennis.

Creating a splash to be added later in post.

The Mad Fisherman on set.

Creative Director Scott Watters keeping a careful eye on every detail.

Its a wrap! The exhausted and proud crew!

Here’s the final!