Our team at Indresano Studios continues to push the boundaries of our CGI/3D skills. We were thrilled to make this CGI shoe video for the Adidas Yeezy 350 v2.
CGI can be an incredible marketing tool for businesses to use for advertising. CGI animation can take a static object and move it around in a 3D environment in order to tell your product or service’s story. It offers more flexibility and creative control for more complex projects. With CGI, you have unlimited possibilities in bringing your ideas to life, and you can use this to leave a lasting impression on your audience.
We wanted to highlight the most important aspects of the Adidas Yeezy 350 v2. It is a widely used, comfortable, and resistant urban product. One of our goals was to create a video with a cheerful and young tone to reflect the target demographic. This was achieved partially due to the use of modern, upbeat music that sets the rhythm of the animation.
For the overall lighting, we used spotlights on the sneakers to increase the shading in the knitting and in the shape. This highlights the impressive texture of the shoe build. We used a dark background and added green and yellow light points, as well as increased the presence of volumetric light. The detailed lighting and movement were carefully chosen to showcase the unique qualities and features and to boost the video’s appeal.
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To see more of our work in shoe photography and videography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our main website www.indresano.com.
Every year, the Greater Boston area produces the Hatch Awards which shine a light on the “best branding created anywhere” and celebrates creative excellence within the field. The 61st annual Hatch Awards took place last month and we at Indresano Studios were thrilled to receive multiple awards from the establishment.
We are proud to share we won six awards at this year’s Hatch Awards. Our video profiling Noelle Lambert, a Paralympian of the 2021 Tokyo Olympics and a Massachusetts native, took home the bronze bowl for the Equity category. Our Nike Mercurial Video won a bronze in the Brands Amplified category.
We are happy to reveal we also received four Merits at the New England Hatch Awards! Several of these videos were for our CGI work.
You can view each of the winners below!
National Grid Light Bulbs:
National Grid Thermostats:
National Grid Showerheads:
Louis Moinet Rosetta Stone Tourbillon:
Noelle Lambert Teaser:
Indresano Studios is honored to be placed amongst such talented creators and looks forward to the content produced each year for the Hatch Awards.
Our in-house videos are some of the best in Boston and we cover all your bases with our full-service studio offering commercial photography, video production, CGI, and animation.
What better way to combine our strong background in food photography and our skills in CGI than to produce a Donut CGI video? For this CGI animation, we wanted the audience to be taken into an imaginary world we created entirely from Computer Generated Imagery, which gives a nod to classic children’s wonderlands like Candyland or Willy Wonka.
Our decision to focus on donuts we can owe in part to our sugar cravings, but it also was an environment in which we could play with inclusions and complementary foods, similar to how we capture food photography environments on set.
Under our director’s vision, our talented CGI team sketched a storyboard that went through multiple revisions. Once the storyboard was approved, the team worked on an animatic based on 2D drawings which you can see below.
The music was also very important for this project and we wanted something that expressed childlike wonder. The song we ultimately settled on was both catchy and fun for both kids and adults. We know we couldn’t stop humming it during the workday!
The next steps after the animatic involved 3D modeling, lighting, rigging and texturing. You can see some stills from the environment as it started to come together. These stills are from before final texture was added.
MODEL STILL – UNICORNFINAL RENDERED STILL – UNICORNMODEL STILL – GIRAFFESFINAL RENDERED STILL – GIRAFFES
Our full service video production and commercial photography studio had a successful year creating compelling video content, stunning still photography, dynamic CGI, fun-filled animations and so many more creative projects. Check out some highlights from 2021 below!
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One of our most exciting new ventures of 2021 was our official launch of Natalia’s World! Our in house team of Directors, Producers, Animators, Voice Over artists, and Writers have been working hard to bring these lovable characters to life. Check out the official premiere episode below and stay tuned for more episodes in 2022.
In addition to impressive animation talent, we got the chance to work with two of Boston’s top comedians, Lenny Clarke and Tony V, on a comedy video shoot for Boston Medical Center’s Stop Hunger Now campaign. Check out one of the final videos below and prepare to laugh :p
Our creative team also had the honor of helping to tell the inspiring true story of Noelle Lambert, a Paralympic athlete who competed in the 2021 Paralympic Games. You can learn more about Noelle’s story in the trailer we created below.
As a team of sneaker heads, we were excited to work with some of this year’s most stylish shoes. These top of the line running sneakers were super fun to photograph. We worked hard to bring out the beautiful details of each shoe.
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We continued running throughout the year with more beautiful running sneakers like the Puma Faster+ collection.
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Our Boston based creative production team also shot for Puma’s Nitro collection. We always work with the top-of-the-line stylists to prep the shoes for all of our shoe photo and shoe video shoots.
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Our full service creative production team also shot multiple product videos and product photos in 2021. Our dedicated team of camera operators, our talented Director and Photographer, and our in-house Producers worked together to create content for a client’s new product line. We shot images of their office supplies collection in an environment and on seamless to give the client multiple uses.
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Of course it wouldn’t be a year at Indresano Studios without appetizing food photo shoots and food video shoots. We especially built up our ice cream photography portfolio in 2021. Check out a few highlights below!
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We also had many successful food video shoots and food photo shoots. It was hard to not eat all the yummy dishes, but somehow we resisted until after we got the shot. Camera always eats first!
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This year was filled with many fulfilling video projects like the video we created for South Boston Catholic Academy’s Set Sail fundraising campaign. Check out the full video below.
Our full service production studio used our CGI skills to put an artistic spin on National Grid’s beautiful energy saving products. We created multiple videos for this campaign featuring energy saving light bulbs, shower heads, and thermostats. Check out the shower head video below. Everything in this video, including the water simulation, was done using CGI.
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To see more of our recent work, check out our website www.indresano.com and stay tuned for more videos, images, CGI projects, animations and much more in 2022!
Our talented in house CGI artists created a beautiful video using entirely CGI to showcase the amazing intricate details of the Louis Moinet Rosetta Stone Tourbillon watch. This watch is made from “out of this world” materials, including meteorites and asteroids. This video shows the watch coming together and focuses on the incredible details. Check it out below!
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To see more of our work in CGI, video production, commercial photography, animation, motion graphics and much more, check out our website www.indresano.com.
Our studio’s most recent CGI project had us making it rain 😉 Our talented in house CGI artists handled everything for this project from modeling and texturing to rigging, lighting, animating, and rendering the final videos.
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Our full service production studio will come in handy during a drought because our CGI artists can not only create amazing 3D products, but we can also simulate water. Below is a still image of the 3D water simulation our studio created for the final 3D video highlighting National Grid’s energy saving shower heads.
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Our CGI artists also modeled and textured the shower heads to perfectly and accurately capture the impressive details of the product.
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The final video showcasing National Grid’s energy saving shower heads can also be viewed below. Make sure to take note of the impressive water simulation throughout the video.
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To see more of our work in CGI, check out our website here. To see more of our video production, commercial photography, animation, motion graphics and portfolio, check out our website www.indresano.com
We are ecstatic to share one of our recent CGI projects that we created for National Grid’s ad campaign. Our talented in house CGI artists handled everything for this project from modeling and texturing to rigging, lighting, animating, and rendering the final videos.
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Our production team created 3D versions of four of National Grid’s Smart Thermostats. You can see a still of the Sensi thermostat below. The Smart thermostats are set to adjust throughout the day which our 3D video shows in an artful way.
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We also used CGI technology to create fun designs of the Honeywell Smart thermostat. Our CGI artists used the real life Honeywell Smart thermostat to create the 3D version.
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You can see the final thermostat CGI video below and get a sense of how these smart thermostats work in action!
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To see more of our work in CGI, check out our website here. To see more of our video production, commercial photography, animation, motion graphics and portfolio, check out our website www.indresano.com
We are ecstatic to share one of our recent CGI projects that we created for National Grid’s ad campaign. Our talented in house CGI artists handled everything for this project from modeling and texturing to rigging, lighting, animating, and rendering the final videos.
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Our CGI artists created an exact replica of National Grid’s energy saving light bulbs using CGI technology. Our production team used the 3D products to put together creative eye-catching designs.
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Our in house CGI artists also used the 3D light bulbs to create a mandala inspired creation, which dances beautifully in the final video.
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The final CGI video highlighting National Grid’s energy saving light bulbs can be seen below. Keep your eye out for the ad campaign online!
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To see more of our work in CGI, check out our website here. To see more of our video production, commercial photography, animation, motion graphics and portfolio, check out our website www.indresano.com
CGI technology is getting more popular with our clients at Indresano Studios on top of our photo projects, video shoots, animations, and our commercial photography and video portfolio. We love incorporating CGI in our photo and video shoots or to create CGI photos and CGI videos from scratch.
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Our talented in house CGI artists constantly refine their skills to create powerful CGI videos like the one of Bose headphones below. Check it out!
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To see more of our video work and our work in CGI, check out our website www.indresano.com.
