OCD AD CAMPAIGN.

Imperfection doesn’t stand a chance when you hire Michael Indresano.

Pick your favorite and let us know by writing comments.
Click on images to enlarge.

Socks
OCD Photographer steaming his socks!

 

Bedtime
OCD Photographer combing the rug fringe!

Yard Work
OCD Photographer color sorting the fall clean-up!

Dinner
OCD Photographer arranging peas while dinner guests patiently wait!

ART & SCIENCE

A shoot we did for these massive chromatography machines.
Chromatography you ask?

Chromatography is a physical method of separation in which
the components to be separated are distributed between two phases,
one of which is stationary (stationary phase)
while the other (the mobile phase) moves in a definite direction.
(thanks Wikipedia!)

We didn’t have to understand how to use these machines, (thankfully!)
we just needed Michael’s expertise with lighting to make them glow.

BREAKFAST IN BED… BOY IS HE DREAMING!


Hard work for the models at Indresano Studio today.

Our producer  did work hard though,
to make it look like a believable bedroom.

This bed is made of plywood on saw horses.
It only has to look comfortable!

OCD SELF-PROMOTION CAMPAIGN #4:DINNER PARTY

Our latest shot for our Self-Promotion Campaign with Fort Franklin.

When Michael has a dinner party, every pea is in place!

A pyramid of peas is not a naturally occurring event.
Glue, paint, and cardboard…

 

Stylist Tui Stark from Ennis finessing the peas

Our bookkeeper (turned model) Christine Stern
and copywriter Phil Henson keeping it fun.

 

Art Director Keith Manning with Photographer Michael Indresano
evaluating and making adjustments to the shot.

Fort Franklin’s Account Manager Sean Young
and Christine, practicing their amazement
and amusement expressions with the precision peas.

 

Wouldn’t you love to dig in

now that you know about the cardboard center
(good thing for the wine to wash it down!)

The Final Ad

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OCD SELF-PROMOTION CAMPAIGN #3

Autumn leaves falling in a disorderly fashion,
makes the OCD photographer a little unsettled.

However, Michael always finds a solution,
Imperfection doesn’t stand a chance!


Here’s a behind the scenes view
from our latest self-promo ad campaign.

Click Play button (>) to watch video

OCD SELF-PROMOTION CAMPAIGN #2: BEDTIME

Setting up the inflatable prop-bed to run tests in our A Street Studio

 

Stylist Tui Stark from Ennis working to create a believable dust ruffle

The finished set in our warehouse studio (hardwood lament floors, artwork, carpet, ready to move in?)
Michele behind the lens (Michael will be in front of the lens on this one)
Phil Henson from Fort Franklin giving Michael direction on how to comb the rug
(trying out the sexy headlamp).

Micheal in his ironed pajamas, (posing in just one of the many variations).
p.s. who’s in the bed???

Art Director Keith Manning looking at the shot,
laughing and wondering how he ever talked Michael into wearing those PJs.

The Final AD: IMPERFECTION DOESN’T STAND A CHANCE!

SELF-PROMOTION CAMPAIGN BY FORT-FRANKLIN: OCD SERIES #1

First on set, one of our in-house mascots, Sparky.
“hmmm, a comfy spot for a cat nap”

Art Director Keith Manning from our agency, Fort Franklin,
giving Michael direction on how to act like someone with OCD. Act?


Copywriter Phil Hensen thinking about something entirely different (like… copy).

Keith and Phil, what a team, and they iron too???

Tui Stark, stylist from Ennis, precisely prepping props!
How many props can the prop prepper prep?

Due to the hard work of our innovative producer Michele,
believe it or not, the laundry room was created in our studio!

Phil just got another bright idea!

Michael too, “Maybe I should iron my socks at home!”

Tui, where did you get these digs? Big and Tall or just BIG!
Michele says, don’t worry Michael, we can clamp them in the back!

Keith and Phil may have come up with the creative concept,
however, that’s Michele behind the camera, choosing the perfect steam moment.

 


OCD Campaign Series: Image #1

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Email us: info@indresano.com

PRO BONO/ANTI-DOMESTIC VIOLENCE

The entire creative crew donated their time to fight domestic violence for the
Rhode Island Coalition Against Domestic Violence.

Indresano’s in-house producer, Michele Doucette, styled the entire job as well as producing it.

 

Creative Director, Tim Needham, the Mastermind behind the concept.
Seen here casting for the Boston Chainsaw Massacre.

 

Where’s the beef? We found it at City Packing Co., who kindly opened their freezer doors to us.
“It’s not acceptable to treat a woman like one.”

Final Poster

Capturing all of the many parts that are pieced together for the final image.

Kathleen Roche (Production Services Manager) volunteered her time to model the dresses for a good cause.


 

“It’s not acceptable to treat a woman like one.”

Final Poster