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Could all these perfect scoops be real or is Michael dreaming?
Michael may want his scoops in a grid,
but Michele prefers hers with a shallow depth of field and a cherry on top.
Watch our little video slideshow:
Behind the scenes,
working with Cliff Freeman, Baksin Robbins and Curious Pictures
making the Ice Cream & Cake stills for…
a 15 second stop-motion animation commercial
produced by Curious Pictures (NY).
This beautiful cake starts with some ice cream.
Stylist Assistant, Travis Grandon does the heavy lifting…
…While Mary smooths thing out.
A lot more goes into making these cakes delectable than you might think.
Attention to details makes all the difference.
The crew just couldn’t help themselves… This cake tastes as good as it looks!
Producer Michele says “Michael get that shot before it melts! “.
Studio intern Robyn in the wings to help with damage control: real ice, real water!
“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.
Food stylist Kelly Upson in the kitchen.
Prepping for Shot 1: Check back later for the final ad!
Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!
Layout
Shooting…
Final Ad
Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Layout
Shooting…
Final Ad
Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.
See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!
