We’ve been known to do a few behind-the-scenes videos in our day, but a few months ago we decided it was time to do something a little different; a bit more… unexpected.  We wanted to take our audience (you) on a journey through an actual ice cream photo shoot, to see what really goes into getting that perfect shot of mouth-watering, creamy-cool goodness… but through the “eyes” of the ice cream, itself.  Our client, Baskin-Robbins, was kind enough to let us put their delectable ice cream on stage for its 15 minutes of fame… resulting in our short video, “Life of a Scoop.” (keep scrolling down)

Here are some behind-the-scenes photos of the video shoot to whet your palette.

Michael and Justin set up the shot so it looks great from every angle.

Ice cream stylist, Mary–always a good sport–wore a flattering GoPro Helmet Cam so that we could all take an intimate look inside the life of an ice cream scoop.

Swirling the ice cream tub (as Mary cut it in half) created some cool visual effects for our video.

Please LIKE our video on the APA Short Video Contest page to increase our rating in the contest… it’ll only take a second and we’ll owe you a scoop.  Enjoy the show!

[wpvideo ZcyLDIV7]