{"id":968,"date":"2012-03-27T11:39:05","date_gmt":"2012-03-27T11:39:05","guid":{"rendered":"http:\/\/indresanoblog.com\/?p=968"},"modified":"2015-12-15T16:22:39","modified_gmt":"2015-12-15T16:22:39","slug":"legendary-performance","status":"publish","type":"post","link":"https:\/\/www.indresano.com\/blog\/2012\/03\/27\/legendary-performance\/","title":{"rendered":"LEGENDARY PERFORMANCE!"},"content":{"rendered":"<p style=\"text-align: left;\">One of the most rewarding aspects of working as a photographer, is seeing the finished ad. It can be challenging to make products come to life but it was detailed planning and a great team effort with the folks at <a href=\"http:\/\/www.a-g.com\" target=\"_blank\">Allen &amp; Gerritsen<\/a>\u00a0 that made these scientific instruments look heroic in the morning sun. Once we shot the elements it was retoucher, <a href=\"http:\/\/www.dygretouching.com\/\" target=\"_blank\">Emily Scalici,<\/a> who composed all of the photos into one final image. Enjoy the behind the scenes photos below to see how it came together.<\/p>\n<p style=\"text-align: left;\">Creative Directors: Gary Greenberg &amp; Eivind Ueland<br \/>\nCopywriter: Chris Lee<br \/>\nArt Director: Matt Kiley<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-972\" title=\"Waters_ACQUITY_UPLC_Family\" src=\"https:\/\/www.indresano.com\/blog\/wp-content\/uploads\/2012\/03\/waters_acquity_uplc_family.jpg\" alt=\"\" width=\"1024\" height=\"638\" \/><\/p>\n<p style=\"text-align: center;\">Founded in 1958, Waters&#8217; first office was in the basement of the Framingham, MA police station. Today, Waters is a global leader in analytical technologies with operations in 27 countries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-969\" title=\"20120113_waters_diptyich\" src=\"https:\/\/www.indresano.com\/blog\/wp-content\/uploads\/2012\/03\/20120113_waters_diptyich.jpg\" alt=\"\" width=\"1024\" height=\"512\" \/><\/p>\n<p style=\"text-align: center;\">Our intern Elise (left), is giddy with excitement for her first security badge but unfortunately she had to return it with much sadness at the end of the shoot.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-971\" title=\"20120113_Waters_UPC2_BeautyShot_0125\" src=\"https:\/\/www.indresano.com\/blog\/wp-content\/uploads\/2012\/03\/20120113_waters_upc2_beautyshot_0125.jpg\" alt=\"\" width=\"1024\" height=\"682\" \/><\/p>\n<p style=\"text-align: center;\">We photographed all of the machines individually to give them the best looking light!<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-970\" title=\"20120113_Waters_Blog_24\" src=\"https:\/\/www.indresano.com\/blog\/wp-content\/uploads\/2012\/03\/20120113_waters_blog_24.jpg\" alt=\"\" width=\"1024\" height=\"682\" \/><\/p>\n<p style=\"text-align: center;\">Michael comes in tight to get a detail shot of the instrument.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most rewarding aspects of working as a photographer, is seeing the finished ad. It can be challenging to make products come to life but it was detailed planning and a great team effort with the folks at Allen &amp; Gerritsen\u00a0 that made these scientific instruments look heroic in the morning sun. Once &hellip; <a href=\"https:\/\/www.indresano.com\/blog\/2012\/03\/27\/legendary-performance\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">LEGENDARY PERFORMANCE!<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[960],"tags":[423,2,438,11,4,37,583,12,241],"yst_prominent_words":[],"class_list":["post-968","post","type-post","status-publish","format-standard","hentry","category-behind-the-scenes","tag-33-a-street","tag-advertising-photography","tag-allen-gerritsen","tag-boston","tag-boston-photographer","tag-commercial-photography","tag-emily-scalici","tag-michael-indresano","tag-waters"],"_links":{"self":[{"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":1,"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":4837,"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/posts\/968\/revisions\/4837"}],"wp:attachment":[{"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/tags?post=968"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.indresano.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}