Sometimes we need to think outside of the box to create and capture that perfect shot. Rugged, durable, and authentic were the hot words of this shoot, while keeping the heritage of the Timberland brand top of mind. We loved the challenge of finding specific textures and backgrounds to help carry out this concept. Our favorite setup of the day included the bed of a vintage Ford pick up truck and a ten-foot ladder in order to snap the perfect bird’s eye view shot!
The final shot in Timberland’s Fall ’14 catalogue
The support actor: a vintage Ford pick up whose bed became the background of the featured Timberland Fall ’14 Collection
10 feet up in the air later, Michael was in place to get the shot!
Bird’s eye view
Steaming cup of coffee adds to the great outdoors feel of the shoot
