THESE BOOTS WERE MADE FOR PHTOGRAPHIN’

A few months ago we were asked by one of our clients, Timberland, to photograph their classic yellow boot.
Timberland wanted the photo look as though it were shot outside, but it had to be photographed indoors for logistical reasons. So, we had the opportunity to fabricate an outside scene, with a very distinct looking wall and surface replicating the ground beneath the boot.
Since we were heading into a holiday weekend, we had only a few days for approval and to get the final set ready. Oh Boy!
The whole team kicked into high gear, and we want to give special thanks to Mari Quirk for making the set, even though she had a family reunion weekend at her house.
The shoot went fantastically, as we had the opportunity to work with a great stylist from NYC, Emeka Obi, who styled the jeans, while boot assistant Rob Coshow gallantly modeled for the shoot.

MAY SHOWERS BRING…MUDDY BOOTS!

Range Design called Michael to create a unique shot:
looking UP from inside a puddle!
It looks like a sunny day inside Indresano Studio.
This boot’s really strung up.
Stylist Bonnie Anderson is on hand to ‘make it rain’.
A lot goes into being a puddle-
Not a piece of equipment was spared.
It wasn’t easy for Michael to allow this much dirt in his studio,
but look how it paid off!

TIMBERLAND: WINTER MUST BE ON THE WAY…

Here’s the agenda.

 


Matt Baldelli, Assistant, Digital Tech, Model and Shoe Prepper
(we can work with any budget!),
prepping the shoe lacing.

 

Perfect size 9 and a half.

“This model moonlighting is fun after all”

Timberland’s Senior Art Director John Caley making adjustments

 

And did we mention Matt’s ballet skills?

 

Michael and John evaluating, in full OCD mode, perfecting every detail.

 

Coming soon to a billboard near you!

RUNNING FOR TIMBERLAND

Art Director Steve Richard from Timberland chooses
Michael Indresano for their new in-store “Running Man” display.

Fort Franklin’s Copywriter Phil Henson moonlights as Timberland’s “Running Man”.

See Phil Run

Steve picks his favorites.

Winding down… Steve and Michael edit down the images after an “exhausting” day of watching Phil run.

Visit your Timberland store in the fall to see the display!