When it rained, it poured as we captured a short lifestyle video of Timberland’s Waterproof Technology in action! We learned to embrace nature as it comes and enjoy the good things. The best part of the shoot was having the option to stay dry and deciding not to.
SO REFRESHING: OUR SUMMER PROMO CAMPAIGN
Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clients (and all you potential clients out there!) in the know about what we’ve been up to here at the studio via our blog, and you told us you were still thirsty for more.
So this summer we decided to lighten things up a bit, starting with what we had in our cups. We centered our summer promo campaign around refreshing drinks that would quench your thirst for more beautiful photography. Michael kicked off the campaign by producing a slew of thirst-quenching drink photographs, then we thought, “What good is a drink without a proper receptacle?” So, to keep our clients well-hydrated, we ordered customized drink tumblers and then even more ideas started flowing. So grab your tumbler, and take a few minutes to check out our photos below to see how the rest of the campaign played out… bottom’s up!
Our bold, refreshing drinks made their debut in an email blast (below):
After our email stirred up a buzz in the creative community, we decided to take the images offline and created a print mailer showcasing some of our favorites. Creative with a Twist: that’s us!
We wanted a little something special to tie the campaign together, so we thought drink tumblers would be the perfect fit for all of our thirsty clients. Just as the mailers were being sent out, Michael was hard at work creating even more refreshing imagery to line the inside of the tumblers. We think the finished products turned out beautifully.
Which is your beverage of choice: cucumber-watermelon spritzer, strawberry lemonade, iced coffee, or peach-thyme iced tea?
Each of four different liners were individually inserted into the drink tumblers by hand. Tedious work, but someone’s gotta do it!
Below, enjoy some behind-the-scenes photos from our “Refreshing” summer campaign. We had lots of fun shooting these drinks and bringing the campaign to life.
Anthony delicately wraps each tumbler in tissue paper, getting them all ready to ship.
Tumblers all boxed up and ready to go.
Risk-taker Anthony takes matters into his own hands; while Lauren and Jen ship off the tumblers at the Post Office.
Haven’t received yours yet? Please let us know and we’ll drop one in the mail today!
QUENCH YOUR THIRST
All of this blissfully warm weather lately has been making us pretty thirsty here in the studio. So… we decided to quench our thirst with some delightfully sparkling beverages to transport us right into the New England summer. (or at least until we reach the bottom of the glass and the chilly temps return) Here are some pieces of eye candy we shot… they might just inspire you to make some citrusy cocktails of your own this warm weekend. Cheers!
Drinking 8 glasses of water per day can just get plain old boring. But how about adding a dash of lemon and few sprigs of mint? Yes, please.
Blueberry cocktails never looked so inviting.
Splish splash… Florida oranges are back in action for the summer.
Jen (food-stylist-for-the-day) works some behind-the-scenes magic.
Jen, where’d you get those bartending skills from?
EVERYONE’S A LITTLE IRISH
We’ve been having lots o’ fun this week, gearing up for St. Patty’s Day in Southie–the capital of Irish Boston and humble home to our studio. Join in on the fun and check out some behind-the-scenes photos from our recent St. Patrick-inspired splash test… because hey, if you can’t drink beer during normal business hours, you might as well splash it. Sláinte!
The spotless calm before the storm. Let’s get this party started!
Digital Tech, Jen, skillfully creates the perfect splash, while Michael and our incredible intern, Elise, look on in amazement.
Studio Producer, Caleb, tries to defy gravity with a different technique – the reverse splash.
The Aftermath. Guinness, green beer, and Heineken kegs… who ever said we had to be all work and no play?!
The Final Ad.