We had the opportunity recently to produce a marketing video for Boston Home Inspectors for their website and social media. We created a personable video that captured how this father-and-son business perform home inspections for everyone, spanning from experienced home buyers to first time home buyers. They service Boston and the Greater Boston area.
We did everything from creating the script, putting together a storyboard, interviewing the subjects, to the physical shooting and editing. It was rewarding seeing this video come to life, and how it embodied the loyalty and trust that the company has worked hard to create.
We shot this video over two separate days, capturing B-roll on location and interviewing James, the owner of BHI, and his two sons, Devin and Aidan, at our full-service commercial Studio in South Boston. We wanted to ensure that we illustrated the company’s mission and what they stood for. We captured the detail, thorough nature, and love that is put into each inspection.
We scouted three locations in advance of the shoot and on the shoot day we had James and his sons do walk throughs of each home, checking the houses for items they would look for on a regular inspection. We were able to capture the inspectors in their natural element this way.
We also deployed a drone to get establishing shots of Boston for the video. Our talented drone operator captured some nice shots of the city from the roof of one of the houses.
It was clear the inspection team was talented and hard working as they took us through their process and shared some fun stories of things they uncovered during their inspections. The inspectors were not afraid to crawl into dark basements or enclosed areas so our crew could capture some cinematic shots!
If you’re a first time home buyer, or are just looking for a home inspection, be sure to check out Boston Home Inspectors! And in the meantime, check out the marketing video below!
Welcome to day one of production for our most recent lifestyle photo shoot. As well as my first location shoot as an intern at Indresano Studios!
My second week and we were on the road for a location shoot. Kudos to Maggie Model, Ilima for handling the heat so well in late August! She was relieved when this shot was positioned in the shade.
I stayed on my toes all day to make sure that Ilima and the product were good to go. Every member of the team did great in the hot weather.
Day one of production and my first location shoot was a success! It was great to see a full team at work for this lifestyle photo shoot. As a young creative, there was a lot to take away from the day.
We knew day two of production for this on location lifestyle shoot would be that much better when we saw this would be our view for the day!
Sabrina from Model Club was a natural on set! She looked perfectly business professional thanks to the outfits chosen for the shots by TEAM wardrobe stylist, Coleen Gannon.
Coleen and TEAM hair and makeup stylist, Paula Voisembert, were an amazing pair for this lifestyle photo shoot! They were on top of everything, especially with the wind being so strong.
A loud bang caught us off guard! The U.S.S. Constitution gave everyone a surprise visit with it’s roaring canons. What a special treat on a beautiful day, and a great way to top off day two.
A successful two days of production at two different locations. Now for the post production work. Michael and everyone involved taught me so much in just these two days.
The rush of having a heavy schedule in the early weeks of my internship was exactly what I needed. It gave me no choice but to learn more about equipment needed for on location lifestyle shoots shoots.
To see more of our product and lifestyle photography work, check out our website www.indresano.com!
The Indresano team is no stranger to car photography, which is why we were thrilled to photograph the Tesla Model 3 for its East Coast debut!
Starting at a base price of $35,000 before incentives, the Tesla Model 3 undercuts much of the electric-vehicle market and finally brings electricity and automation to mainstream consumers.
Enthusiasts came out in droves just for a chance to look at the Model 3 and were just as impressed with the intricate designs of the revolutionary vehicle as our team was!
The sleek and modern design of the Tesla Model 3 definitely inspired our team and made for some beautiful photographs.
Not only is the Model 3 a technical marvel that truly pushes boundaries, but it’s absolutely gorgeous! Our team had no idea what to expect when we showed up to photograph the car. Suffice to say, we were blown away!
Built for autonomous driving, the Model 3 has a remarkably sparse dashboard, sporting only a pronounced display to show any bit of info that the driver (or lack-thereof) might need.
The interior of the car was stylish, and the exterior was streamlined, yet decidedly futuristic. In other words, it is a dream car to photograph. The details are astounding.
“Cream or sugar?” It’s the clichéd but fail-proof question lurking in the back of my mind on Day 1 of any internship. Somehow my social awkwardness didn’t scare away the interviewers, and the much-anticipated first day leaves my mind spinning. Will it be super corporate? Will the rest of the team like me? Will I learn about the industry or practice my barista skills? “Point me to the Keurig,” I think, just to be on the safe side.
I am so grateful to say those anxieties evaporated the second I entered Michael Indresano Photography. The studio is stunning. It’s modern and sophisticated yet fun and energetic. Early 2000s R&B blasts on the radio all day. Oh, did I mention there’s a dog? Take a look at the majestic Sofia who keeps us company:
Just when I thought things couldn’t get better, Michael let us know we would be having a shoot later in the week for a company specializing in beauty products. Check out some behind the scenes moments as I took in all this incredible first week had to offer:
Rule #1: Windex is your friend. We got right to work preparing for the shoot by making sure the studio was spotless and the equipment was ready to go. Shoutout to Abby for teaching me how to test the camera and set up the lights.
Hangers galore! I was stunned to see how many clothing options arrived at the studio for the shoot.
A shoot is nothing without a dedicated crew. Here we have our insanely talented hair stylist Paula, wardrobe specialist Coleen, and makeup artist Jennifer. It was so great working with this detail-oriented team!
Not only were they beautiful, but the models are some of the most genuinely friendly people I’ve met. Here are some shots of Lauren, Anna, and Anais as the shoot got underway.
Last but not least, here’s one of my favorite behind-the-scenes shots from the day. Check out the beautiful flares that the lighting cast on our bold model Anais.
As you can see, I’d say it was a pretty amazing first week all in all. Thank you so much to Michael for the incredible internship opportunity. I can’t wait to see what else upcoming weeks have in store!
Who wouldn’t want to grab a Baskin-Robbins Polar Pizza slice after watching this!? Enjoy!
Check out the final video above!
Some of the behind the scene shots of our Baskin Robbins Polar Pizza. Took Michael and the team 3 days to shoot the sequences needed to make the cut. Each flavor was shot separately and edited in post to give that final polished look. Momentum, music, rhythm, appetite appeal, and the flow of the video are qualities that we focused on highlighting. In total there are 49 actual shots to create this 30 second video, however we took 2-3 takes per shot.
Something that looks simple in a video may be quite complex to shoot. Applying math is an indispensable way of accomplishing such a task. Image above shows how we divided up each slice and marked them numerically for an action sequence. In the final video clip, you can see the results of this kind of math in action.
At the end of the day, it is about getting the shot and getting it right. Executing creative ideas take a lot of “thinking outside the box”. This is just a casual example of the things we use to get the shots we want.
Very cool slow motion behind the scenes video of Jayna dropping the candy pieces on top of the Polar Pizza (below)! See the clip in the final Polar Pizza video at 0.07 seconds in (above).
The average speed of a hockey puck flying across the ice in a NHL game is between 80-110 mph. What does it take to stop a projectile traveling at such a velocity? The answer is MORE speed. We found out just how that lighting reflex works when famed goalie Tuukka Rask from the Boston Bruins came to the studio for a video and photo shoot.
We had to get in close while filming the eyes that see what most people can’t.
Michael preps a photograph of Tuukka adjusting his Franklin gloves.
You have to be prepared before approaching a goal guarded by this stare!
Nothing like a little smoke to add to the mood!
After the shoot, Tuukka got down low for some knee hockey with a few of his younger fans.
He wrapped up the day with autographs for the kids who attended the shoot!
If your first thought is Star Wars when you hear the word Carbonite, you are not alone. What this company offers, however, isn’t in the stars, but rather in the cloud. Founded in 2005, Carbonite is a high tech company that provides cloud backup and storage services to clients across the globe. In recent years, they have since expanded to become one of the leading online data backup providers in the world. But that has not made them take themselves too seriously. From a life size Yoda statue to silhouettes of Darth Vadar, this 50,000 square foot office screams fun!
A beautiful hallway we used for the background
Michael and the team photographed over a dozen top execs from Carbonite. Shooting was a breeze as we set up using our latest ultra high pixel-count camera addition to the family (more about that at a later point). Michael has also invested into using the latest technology in lighting and you can see in some of the shots below the lights are all LED – no more hot lights and sweaty sets! This was a COOL shoot in more ways than one.
Scene from the day of shoot with equipment all set up
The crew in the middle of discussing the set
Odi in the kitchen fixing up a beverage
StarWars themed weathered metal panel doors – is that cool or is that cool?
One of many lounge areas throughout this massive office space!
Glass cube offices add a touch of modern posh to this space
A design philosophy that is both modern and simple
All you can eat and drink cafeteria Carbonite style!
Quality and craftsmanship are two words that are synonymous with Circle Furniture. Our team was excited for the chance to work with Sprague Nelson on several commercials for the furniture retailer. We embraced the challenge of capturing all the fine details that make the pieces unique and special in the eyes of furniture buyers. Check out the final videos below and catch them on your local television channels!
Check out the finished commercial!
Lights, camera, action!
Making furniture shopping look easy with all these pattern choices!
It’s a perfect shot or no shot at all!
Keeping track of every unique detail in the wood (pun intended).
Our recent project with NxStage for a home dialysis machine was a rewarding experience! We had a great opportunity to be part of a creative process that will benefit those that require kidney care. On casting day, over 60 people came in to audition for a few different roles. We hit the ground running on the shoot day by creating a set that really told the story and communicated the product message. The images represent the freedom of using home dialysis. Check out the tear sheets from the shoot below!
Enjoying the beautiful flowers from her garden.
Cooking up the chef’s special.
There’s no need to fish around for the right dialysis product.