ON LOCATION FOR A NIKE WORKOUT VIDEO

Walking into the gym, we were greeted with huge, muscular men and women who helped us lift up our heavy video equipment onto their loading dock and into the gym. They made it look so easy! Tossing our bags and picking up our heavy cases as if they were as light as a feather.

Sony F5 Video Camera

After meeting Jeff, we set up to do some heavy lifting. We get tired from lifting our Sony F5 camera all day which weighs about 12 pounds, so when Jeff showed us his signature move: lifting a dumbbell with metal chains attached to it, he made us look like wimps!

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Nike Fog Effect

Our goal for the video was to create a cool effect. With the right tools and techniques, we were able to give our video the misty, dark, and grungy look we were hoping for.

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After an intense day of working out, Jeff was getting so pumped and heated from all the heavy lifting that the fire alarms went off! (We actually triggered them off, whoops!) We had a brief chat with the fire marshal, and then got right back to work.

Let’s just say if we saw Jeff or any of the other members of the the gym walking down the street, we’d think twice before messing with them. Those guys are jacked!

Lifting Weights

Check out the final video below:

GETTING ALL THE ANGLES: VIDEO INTERVIEW SERIES

High end video equipment and a focused group of creative people is what Michael Indresano Photography brought to this multi-day shoot. We worked with corporate executives on a series of interviews. Multiple cameras means multiple perspectives but we never lost sight of the project goal – to make an awesome video.

The famed Sony F55, Sony F5 and their little cousin the Sony FS7 all in attendance at the shoot!

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Managing the complexity of a video set means getting everything spot on.

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We also have to get the lighting just right. With a combination of natural light from the full windows in the hallways and some small but powerful LED panels, we were able to achieve it!

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Walking by outside, someone would certainly be curious about what was happening!

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Smile for the camera! Using a dolly is always a great way to get some nice, dynamic shots!

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After everything was set up, we had our team member sit in the interviewee chair so we could make our final tweaks and make sure everything was perfect.

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Here is a glimpse into the real behind the scenes of a shoot. All the equipment and manpower involved into making a video is quite remarkable. Next time you see a commercial or video, think about all the work and people that come together to create the thing you are watching.

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VIDEO PRODUCTION ON THE ROAD IN SAN DIEGO

Recently we went to San Diego for a video production project. It was a lot of early mornings and long days, but we live by the philosophy of work hard, play hard.

Our Production Coordinator sits with some of our equipment we had to bring for the shoot. No room for clothes when back up batteries are more important!

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When we finally arrived in San Diego, we had a few moments to enjoy the warm weather and beautiful scenery before heading off to work!

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Setting up all the cameras and lights took a while, but luckily the sunshine was cooperating with our team.

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We brought in some local talent to conduct the interview, including a professional interviewer as well as some local grips. You can never have enough footage to help make a video look perfect!

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After a hard day’s work, in the evening our crew found some time to enjoy the sunset along the waterfront.

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Working for a studio, they couldn’t help but grab some beautiful shots!

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The work might have been tough and the hours long, but at the end of the trip Our team were all smiles at a job well done!

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