Our team at Indresano Studios continues to push the boundaries of our CGI/3D skills. We were thrilled to make this CGI shoe video for the Adidas Yeezy 350 v2.
CGI can be an incredible marketing tool for businesses to use for advertising. CGI animation can take a static object and move it around in a 3D environment in order to tell your product or service’s story. It offers more flexibility and creative control for more complex projects. With CGI, you have unlimited possibilities in bringing your ideas to life, and you can use this to leave a lasting impression on your audience.
We wanted to highlight the most important aspects of the Adidas Yeezy 350 v2. It is a widely used, comfortable, and resistant urban product. One of our goals was to create a video with a cheerful and young tone to reflect the target demographic. This was achieved partially due to the use of modern, upbeat music that sets the rhythm of the animation.
For the overall lighting, we used spotlights on the sneakers to increase the shading in the knitting and in the shape. This highlights the impressive texture of the shoe build. We used a dark background and added green and yellow light points, as well as increased the presence of volumetric light. The detailed lighting and movement were carefully chosen to showcase the unique qualities and features and to boost the video’s appeal.
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To see more of our work in shoe photography and videography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our main website www.indresano.com.
Our full service video production and commercial photography studio had a successful year creating compelling video content, stunning still photography, dynamic CGI, fun-filled animations and so many more creative projects. Check out some highlights from 2021 below!
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One of our most exciting new ventures of 2021 was our official launch of Natalia’s World! Our in house team of Directors, Producers, Animators, Voice Over artists, and Writers have been working hard to bring these lovable characters to life. Check out the official premiere episode below and stay tuned for more episodes in 2022.
In addition to impressive animation talent, we got the chance to work with two of Boston’s top comedians, Lenny Clarke and Tony V, on a comedy video shoot for Boston Medical Center’s Stop Hunger Now campaign. Check out one of the final videos below and prepare to laugh :p
Our creative team also had the honor of helping to tell the inspiring true story of Noelle Lambert, a Paralympic athlete who competed in the 2021 Paralympic Games. You can learn more about Noelle’s story in the trailer we created below.
As a team of sneaker heads, we were excited to work with some of this year’s most stylish shoes. These top of the line running sneakers were super fun to photograph. We worked hard to bring out the beautiful details of each shoe.
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We continued running throughout the year with more beautiful running sneakers like the Puma Faster+ collection.
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Our Boston based creative production team also shot for Puma’s Nitro collection. We always work with the top-of-the-line stylists to prep the shoes for all of our shoe photo and shoe video shoots.
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Our full service creative production team also shot multiple product videos and product photos in 2021. Our dedicated team of camera operators, our talented Director and Photographer, and our in-house Producers worked together to create content for a client’s new product line. We shot images of their office supplies collection in an environment and on seamless to give the client multiple uses.
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Of course it wouldn’t be a year at Indresano Studios without appetizing food photo shoots and food video shoots. We especially built up our ice cream photography portfolio in 2021. Check out a few highlights below!
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We also had many successful food video shoots and food photo shoots. It was hard to not eat all the yummy dishes, but somehow we resisted until after we got the shot. Camera always eats first!
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This year was filled with many fulfilling video projects like the video we created for South Boston Catholic Academy’s Set Sail fundraising campaign. Check out the full video below.
Our full service production studio used our CGI skills to put an artistic spin on National Grid’s beautiful energy saving products. We created multiple videos for this campaign featuring energy saving light bulbs, shower heads, and thermostats. Check out the shower head video below. Everything in this video, including the water simulation, was done using CGI.
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To see more of our recent work, check out our website www.indresano.com and stay tuned for more videos, images, CGI projects, animations and much more in 2022!
Our studio’s talented shoe photographer got to show off skills in one of our latest shoe photography shoots. Check out some of the final images below!
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Puma teamed up with the Mercedes AMG Petronas F1 to create the Faster+ collection. These spikes allow athletes to be faster, lighter, and more dynamic than ever. Our creative production team worked hard to highlight the impressive shoe technology in all the final shots, like the one below.
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These innovative shoes have a lot of beautiful details including the captivating iridescent design on the bottom of the spikes. Our talented shoe photographer used years of lighting knowledge and expertise to show off the gorgeous design.
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The bottom of the spikes is not the only impressive and thoughtful detail of the Faster+ collection. The fabric of the shoes also has a lot of eye-catching detail.
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Our creative team used our Hasselblad H6D to get in even closer to highlight the spike’s beautiful design.
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When all of the intricate details of the spike come together, it creates a powerful and impressive full picture as shown in the below profile shot.
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Puma’s Faster+ collection is full of not only beautifully designed shoes, but technologically smart and well made spikes. Our full service production team is thrilled to have been able to capture this amazing new collection.
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To see more of our work in shoe photography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our website www.indresano.com.
Shoe photography is one of our specialties at our full service Boston Production studio. We love capturing the intricate details of sneakers and bringing out their most stunning qualities. Check out a few final shots from one of our recent shoe photo shoots!
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These beautiful Puma shoes deserve to be shown in their best light. Our award winning shoe photographer knows exactly how to light shoes to display their most beautiful details. It’s all about the details!
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At our Boston production studio, we understand how important it is to capture and highlight every specific detail of shoes. Each shoe has its own unique design and special details that contribute to the overall vibe and brand.
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Our studio has specialized in shoe photography for over 25 years. Our shoe photographer knows which details of shoes to pay attention to in order to get the most stunning final result.
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To see more of our work in shoe photography, check out our website www.shoephotographer.com. You can also see more of our photography work, video production work, CGI, animation projects and much more on our website www.indresano.com.
Earlier this year we worked with New Balance to photograph their new line of running shoes. Take a look behind the scenes of all the components that go into getting the sneakers to look just right!
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In order to hit the ground running, all the different styles and colors had to be lined up in order and ready to be prepped! With so many exciting colors, it was hard to pick a favorite.
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Gina, our shoe prepper, made sure all the shoes looked camera ready. No detail was left unnoticed!
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She’s so focused even Sophia can’t distract her, much to Sophia’s dismay!
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Getting the shoe to have the right angle and pressure can be challenging. It takes a lot of maneuvering and a few tricks to get everything just right!
Michael checks every shot and compares all the small adjustments made to make sure that no bend of the shoe or lace is out of place! As Michael would say “It’s not final unless it’s perfect”
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The final images were added into graphic for two page ads in magazines.
