Tag: shoe styling

CGI/3D Adidas Yeezy Sneaker Video

Our team at Indresano Studios continues to push the boundaries of our CGI/3D skills. We were thrilled to make this CGI shoe video for the Adidas Yeezy 350 v2.

CGI can be an incredible marketing tool for businesses to use for advertising. CGI animation can take a static object and move it around in a 3D environment in order to tell your product or service’s story. It offers more flexibility and creative control for more complex projects. With CGI, you have unlimited possibilities in bringing your ideas to life, and you can use this to leave a lasting impression on your audience.

We wanted to highlight the most important aspects of the Adidas Yeezy 350 v2. It is a widely used, comfortable, and resistant urban product. One of our goals was to create a video with a cheerful and young tone to reflect the target demographic. This was achieved partially due to the use of modern, upbeat music that sets the rhythm of the animation.

For the overall lighting, we used spotlights on the sneakers to increase the shading in the knitting and in the shape. This highlights the impressive texture of the shoe build. We used a dark background and added green and yellow light points, as well as increased the presence of volumetric light. The detailed lighting and movement were carefully chosen to showcase the unique qualities and features and to boost the video’s appeal.

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To see more of our work in shoe photography and videography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our main website www.indresano.com.

BOSTON’S BEST SHOE PHOTOGRAPHY

Our studio’s talented shoe photographer got to show off skills in one of our latest shoe photography shoots. Check out some of the final images below!

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Puma teamed up with the Mercedes AMG Petronas F1 to create the Faster+ collection. These spikes allow athletes to be faster, lighter, and more dynamic than ever. Our creative production team worked hard to highlight the impressive shoe technology in all the final shots, like the one below.

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These innovative shoes have a lot of beautiful details including the captivating iridescent design on the bottom of the spikes. Our talented shoe photographer used years of lighting knowledge and expertise to show off the gorgeous design.

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The bottom of the spikes is not the only impressive and thoughtful detail of the Faster+ collection. The fabric of the shoes also has a lot of eye-catching detail.

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Our creative team used our Hasselblad H6D to get in even closer to highlight the spike’s beautiful design.

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When all of the intricate details of the spike come together, it creates a powerful and impressive full picture as shown in the below profile shot.

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Puma’s Faster+ collection is full of not only beautifully designed shoes, but technologically smart and well made spikes. Our full service production team is thrilled to have been able to capture this amazing new collection.

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To see more of our work in shoe photography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our website www.indresano.com.

RUNNING ON NEW BALANCE: SHOE PHOTOGRAPHY SHOOT

Earlier this year we worked with New Balance to photograph their new line of running shoes. Take a look behind the scenes of all the components that go into getting the sneakers to look just right!

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In order to hit the ground running, all the different styles and colors had to be lined up in order and ready to be prepped! With so many exciting colors, it was hard to pick a favorite.

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Gina, our shoe prepper, made sure all the shoes looked camera ready. No detail was left unnoticed!

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She’s so focused even Sophia can’t distract her, much to Sophia’s dismay!

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Getting the shoe to have the right angle and pressure can be challenging. It takes a lot of maneuvering and a few tricks to get everything just right!

Michael checks every shot and compares all the small adjustments made to make sure that no bend of the shoe or lace is out of place! As Michael would say “It’s not final unless it’s perfect”

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The final images were added into graphic for two page ads in magazines.

Run out and get your pair now!

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