CGI/3D Adidas Yeezy Sneaker Video

Our team at Indresano Studios continues to push the boundaries of our CGI/3D skills. We were thrilled to make this CGI shoe video for the Adidas Yeezy 350 v2.

CGI can be an incredible marketing tool for businesses to use for advertising. CGI animation can take a static object and move it around in a 3D environment in order to tell your product or service’s story. It offers more flexibility and creative control for more complex projects. With CGI, you have unlimited possibilities in bringing your ideas to life, and you can use this to leave a lasting impression on your audience.

We wanted to highlight the most important aspects of the Adidas Yeezy 350 v2. It is a widely used, comfortable, and resistant urban product. One of our goals was to create a video with a cheerful and young tone to reflect the target demographic. This was achieved partially due to the use of modern, upbeat music that sets the rhythm of the animation.

For the overall lighting, we used spotlights on the sneakers to increase the shading in the knitting and in the shape. This highlights the impressive texture of the shoe build. We used a dark background and added green and yellow light points, as well as increased the presence of volumetric light. The detailed lighting and movement were carefully chosen to showcase the unique qualities and features and to boost the video’s appeal.

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To see more of our work in shoe photography and videography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our main website www.indresano.com.

Boston Food Video/Photo Shoot for The Catered Affair

Feeling hungry? Our team at Indresano Studios sure is when looking back at our delicious food photography and videography. We were excited to work with The Catered Affair (TCA), an upscale catering company here in Boston, to show off their delicious food and exciting events. Check out the videos and food images below!

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The Catered Affair Teaser

Featured above is a 60-second cut of a full video we created for TCA, which can be seen below. Creating a short teaser like this allows for even more uses! Use it for social media, marketing campaigns, email blasts, event invites, and more!

The Catered Affair Full Video

Our main goal with this overview video was to show how dedicated the Catered Affair employees are, as well as their talents behind the scenes, where they cook delectable food and organize events that you wouldn’t want to miss. They really love what they do, and it shows! This video gives a more in-depth look into the behind-the-scenes of a catering company that you typically don’t see.

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An exquisitely styled array of marinated green and white asparagus, fresh mozzarella, Newsom’s country ham, olive oil crouton, mache, and poached egg vinaigrette.

Tuna “Poke” with grilled cucumber and black garlic Shoyu. Yum!

A beautiful summer melon salad with prosciutto, pine nuts, feta, currants, and spiced chili vinaigrette.

This scallop toast with meyer lemon, crème fraiche, and trout roe looks amazing.

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Director of Service Operations Denis Pinto trying his hand at food photography behind the scenes.

Executive Chef Mark Richardson perfecting his craft.

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As a full service production studio, our Indresano Studios team handles everything from pre production through post production. Our team and crew go above and beyond, paying special attention to detail along the way to make the finished products look spectacular.

Want to see more? Check out more of our work in food photography on our website foodphotographerboston.com and more of our other photography and videography on our main website indresano.com.

Commercial Photography for Law Firm: Allcock & Marcus

The Law Offices of Allcock Marcus LLP are located in Boston, MA. The firm is a national leader for condominium law and is committed to the defense and advancement of the condo associations throughout the nation.

Indresano Studios had the pleasure of working with Allcock Marcus on a commercial photography shoot to help enhance their website and develop marketing materials. We delivered stunning portraits of the professional employees and created images of their offices to use for future marketing purposes.

We had an amazing time working with this group! 

Check out some of our favorite images below:

Photos of the office

More photos featured on their website

The team at Allcock Marcus was very friendly and easy-going! They had great ideas for poses and locations, which allowed us to create some beautiful images together.

For commercial and editorial portraits, there’s only one studio to consider, Indresano Studios. Located in Boston, MA, we’ve been delivering beautiful professional portraits to clients across the United States for over 25 years.

We specialize in corporate headshots, executive portraits, producer/talent portraits, team shots, press/editorial portraits, product photography and location photography. Our commercial studio can accommodate even the largest of corporate events.

Check out the rest of our work at indresanostudios.com!

Boston Chair and Product Photography

Sit back and relax!

Indresano Studios met with a top tier chair and furniture company this past year. We were on a mission to show case their new groundbreaking collection. From work to home, their latest designs are made for every scenario. They had a vision, and we, at Indresano Studios, were there to help every step of the way!

We had the pleasure of photographing their pieces in our state-of-the-art studio space. That’s not all we did! Our in-house video production team was hard at work producing high quality, commercial video to display the entire collection.

Take a seat and check out the all-new collections that cater to comfort and style!

The Lewis Collection

The Lewis collection brings a stylish, sleek look to your office – whether at home or not! Check out more of our chair photography shots below!

The Lewis Collection focuses on increasing productivity and is multi-functional, working in any environment.

Check out our video below to learn more!

Discover the Lewis Collection in this 15 second video!

The Workplace Collection

The workplace collection brings the comforts of home directly to the workplace. Check out more of our chair photography below!

The Workplace Collection explores materials that are durable and will last you a long time.

Check out our video exploring the collection below!

This 15 second video delves into the Workplace Collection!

Indresano Studios had a blast working on set! Our videographers and editing team were able to create several videos for the company.

Our thirty second video delves into six different collections!

Indresano’s 30 second video explores all of the new collections, in one sleek video!

We are here to help with all your production needs! From photography and video production to animation, CGI, editing, and much more!

Check out our website and explore our collection of work!

Want to see what we’re working on?
Check out our social media channels:

Boston Bruins Captain Zdeno Chara Retires

Zdeno Chara returned to TD Garden to announce his retirement from the NHL this month. Chara is planning on signing a one-day contract with the Boston Bruins on September 20th, officially retiring as a Bruin.

Indresano Studios had the pleasure of photographing Chara several times.

Chara scored 481 points in 1,023 games while playing for the Bruins.

Chara played 24 seasons in the National Hockey League and 14 with the Boston Bruins.

Zdeno Chara made a formal announcement on his Instagram account September 20th.

“I am honored to return to TD Garden today to sign a one-day contract with the Boston Bruins and officially finish my career with the team that has meant so much to me and my family”
-Zdeno Chara

Indresano Studios has been working with the Boston Bruins since 2013.
On the team’s 90th anniversary, we produced a video highlighting Zdeno and the rest of the Bruins.

Watch the video here:

We at Indresano Studios are huge fans of the Boston Bruins and are elated every time we get the opportunity to work with them.

Thank you, Boston Bruins, and thank you, Zdeno Chara, for 14 years as a Bruin!

Check out our website for more to come!

www.indresano.com

61st Annual Hatch Awards Winners

Every year, the Greater Boston area produces the Hatch Awards which shine a light on the “best branding created anywhere” and celebrates creative excellence within the field.  The 61st annual Hatch Awards took place last month and we at Indresano Studios were thrilled to receive multiple awards from the establishment.

We are proud to share we won six awards at this year’s Hatch Awards. Our video profiling Noelle Lambert, a Paralympian of the 2021 Tokyo Olympics and a Massachusetts native, took home the bronze bowl for the Equity category. Our Nike Mercurial Video won a bronze in the Brands Amplified category.

Check them out below:

Equity Bronze Winner Noelle Lambert:

Brands Amplified Bronze Winner Nike Mercurial Video:

We are happy to reveal we also received four Merits at the New England Hatch Awards! Several of these videos were for our CGI work. 

You can view each of the winners below!

National Grid Light Bulbs:

National Grid Thermostats:

National Grid Showerheads:

Louis Moinet Rosetta Stone Tourbillon:

Noelle Lambert Teaser:

Indresano Studios is honored to be placed amongst such talented creators and looks forward to the content produced each year for the Hatch Awards. 

Our in-house videos are some of the best in Boston and we cover all your bases with our full-service studio offering commercial photography, video production, CGI, and animation.

Want more content?

Check out our website at www.indresano.com

BOSTON NONPROFIT SPOKE VIDEO

Indresano Studios loved working with the people of SPOKE. Located in the Greater Boston area, “MW Productions/SPOKE activates the transformative power of art to heal divisions, strengthen community, and drive social progress.” SPOKE uses various forms of art as a way for young people to better understand themselves as well as increase their understanding of the world around them.

SPOKE founder and director Michael Dowling takes us through the organization’s legacy with the help of the board of directors and those who make SPOKE possible.

Learn more about Michael and SPOKE’s mission by watching our video below.

Previously known as Medicine Wheel, SPOKE was created to transform the lives of Boston’s youth. Their new building on Old Colony will give the people of Boston a safe space to create and heal together through all forms of art including visual media, dance, and poetry performances. SPOKE encourages youth to use art as a means of expression and to help strengthen ties within their community.

Our in-house team worked hard to create a thought-provoking video that highlighted the non-profit. We were there every step of the way through creating storyboards, conducting interviews, shooting, editing, color correction and sound design.

Meet the people who help keep SPOKE running.

Michael Dowling

Michael Dowling is the artistic director and founder of SPOKE.

L’Merchie Frazier

L’Merchie Frazier is the Executive Director of Creative Programs and Partnerships. She is a Visual Activist, Artist, and Educator.

Rohit Chandra

Rohit Chandra is a Board Chair at SPOKE. He is also a Child and Adolescent Psychiatrist at MGH Chelsea.

Barbara Krakow

Barbara Krakow is a Co-owner of the Krakow Witkin Gallery in Boston.

Keith Marion

Keith Marion is the Vice Chair at SPOKE. He is also the Head of People, Diversity, Equity, and Inclusion at Point32Health.

Adrianna Boulin

Adrianna Boulin is a Board Member at SPOKE. She is also the Director of Community Impact and Engagement at Fenway Health.

To learn more about SPOKE and the organization’s mission, please visit their website here. You can find more of our video production work on our website www.indresano.com. Make sure to check out our other content including commercial photography, animation, CGI, and more.

CGI/3D Donut

What better way to combine our strong background in food photography and our skills in CGI than to produce a Donut CGI video? For this CGI animation, we wanted the audience to be taken into an imaginary world we created entirely from Computer Generated Imagery, which gives a nod to classic children’s wonderlands like Candyland or Willy Wonka.

 

Our decision to focus on donuts we can owe in part to our sugar cravings, but it also was an environment in which we could play with inclusions and complementary foods, similar to how we capture food photography environments on set.

Under our director’s vision, our talented CGI team sketched a storyboard that went through multiple revisions. Once the storyboard was approved, the team worked on an animatic based on 2D drawings which you can see below.

The music was also very important for this project and we wanted something that expressed childlike wonder. The song we ultimately settled on was both catchy and fun for both kids and adults. We know we couldn’t stop humming it during the workday!

The next steps after the animatic involved 3D modeling, lighting, rigging and texturing. You can see some stills from the environment as it started to come together. These stills are from before final texture was added.

MODEL STILL – UNICORN

FINAL RENDERED STILL – UNICORN

MODEL STILL – GIRAFFES

FINAL RENDERED STILL – GIRAFFES

Check out the final rendered video below!

WARNING: May cause cravings!

 

 

Boston Home Inspectors Marketing Video

We had the opportunity recently to produce a marketing video for Boston Home Inspectors for their website and social media. We created a personable video that captured how this father-and-son business perform home inspections for everyone, spanning from experienced home buyers to first time home buyers. They service Boston and the Greater Boston area.

We did everything from creating the script, putting together a storyboard, interviewing the subjects, to the physical shooting and editing. It was rewarding seeing this video come to life, and how it embodied the loyalty and trust that the company has worked hard to create.

We shot this video over two separate days, capturing B-roll on location and interviewing James, the owner of BHI, and his two sons, Devin and Aidan, at our full-service commercial Studio in South Boston. We wanted to ensure that we illustrated the company’s mission and what they stood for. We captured the detail, thorough nature, and love that is put into each inspection.

We scouted three locations in advance of the shoot and on the shoot day we had James and his sons do walk throughs of each home, checking the houses for items they would look for on a regular inspection. We were able to capture the inspectors in their natural element this way.

We also deployed a drone to get establishing shots of Boston for the video. Our talented drone operator captured some nice shots of the city from the roof of one of the houses.

It was clear the inspection team was talented and hard working as they took us through their process and shared some fun stories of things they uncovered during their inspections. The inspectors were not afraid to crawl into dark basements or enclosed areas so our crew could capture some cinematic shots!

If you’re a first time home buyer, or are just looking for a home inspection, be sure to check out Boston Home Inspectors! And in the meantime, check out the marketing video below!

To see more content like this, check out our website www.indresano.com!

BOSTON’S BEST SHOE PHOTOGRAPHY

Our studio’s talented shoe photographer got to show off skills in one of our latest shoe photography shoots. Check out some of the final images below!

Puma teamed up with the Mercedes AMG Petronas F1 to create the Faster+ collection. These spikes allow athletes to be faster, lighter, and more dynamic than ever. Our creative production team worked hard to highlight the impressive shoe technology in all the final shots, like the one below.

These innovative shoes have a lot of beautiful details including the captivating iridescent design on the bottom of the spikes. Our talented shoe photographer used years of lighting knowledge and expertise to show off the gorgeous design.

The bottom of the spikes is not the only impressive and thoughtful detail of the Faster+ collection. The fabric of the shoes also has a lot of eye-catching detail.

Our creative team used our Hasselblad H6D to get in even closer to highlight the spike’s beautiful design.

When all of the intricate details of the spike come together, it creates a powerful and impressive full picture as shown in the below profile shot.

Puma’s Faster+ collection is full of not only beautifully designed shoes, but technologically smart and well made spikes. Our full service production team is thrilled to have been able to capture this amazing new collection.

To see more of our work in shoe photography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our website www.indresano.com.