Donut CGI

What better way to combine our strong background in food photography and our skills in CGI than to produce a Donut CGI video? For this CGI animation, we wanted the audience to be taken into an imaginary world we created entirely from Computer Generated Imagery, which gives a nod to classic children’s wonderlands like Candyland or Willy Wonka.

 

Our decision to focus on donuts we can owe in part to our sugar cravings, but it also was an environment in which we could play with inclusions and complementary foods, similar to how we capture food photography environments on set.

Under our director’s vision, our talented CGI team sketched a storyboard that went through multiple revisions. Once the storyboard was approved, the team worked on an animatic based on 2D drawings which you can see below.

The music was also very important for this project and we wanted something that expressed childlike wonder. The song we ultimately settled on was both catchy and fun for both kids and adults. We know we couldn’t stop humming it during the workday!

The next steps after the animatic involved 3D modeling, lighting, rigging and texturing. You can see some stills from the environment as it started to come together. These stills are from before final texture was added.

MODEL STILL – UNICORN

FINAL RENDERED STILL – UNICORN

MODEL STILL – GIRAFFES

FINAL RENDERED STILL – GIRAFFES

Check out the final rendered video below!

WARNING: May cause cravings!

 

 

A TOTALLY FUN DAY: TOTAL WIRELESS PHOTO AND VIDEO SHOOT

We recently worked on a new campaign of images and GIFs, and we knew immediately we were in for an exciting time at the studio. With two sets for a photo and video shoot, seven models and stylists, it was a packed house full of fun! Check out more below.

We started the morning off right with the energetic Courtland. With so many different models coming in overlapping times throughout the day, it was great to start the day on a high note.

When having both a photography and video shoot in a day, you need to streamline everything as much as possible. We worked seamlessly with our team to get both a photography and green screen video set in side by side.

Hair and makeup artist Alexandra from TEAM helped make sure Gabi, the model, was looking her best on both sets!

Hiding behind the racks, you can see a glimpse our wardrobe/prop stylist Coleen, also from TEAM, hard at work. She shopped for all seven models and the different props needed for the shoot- talk about shopping ’til you drop!

The high energy start to the shoot continued throughout the entire day . Just look at this excitement! It’s safe to say we had a totally awesome day with Total Wireless!