CGI/3D Adidas Yeezy Sneaker Video

Our team at Indresano Studios continues to push the boundaries of our CGI/3D skills. We were thrilled to make this CGI shoe video for the Adidas Yeezy 350 v2.

CGI can be an incredible marketing tool for businesses to use for advertising. CGI animation can take a static object and move it around in a 3D environment in order to tell your product or service’s story. It offers more flexibility and creative control for more complex projects. With CGI, you have unlimited possibilities in bringing your ideas to life, and you can use this to leave a lasting impression on your audience.

We wanted to highlight the most important aspects of the Adidas Yeezy 350 v2. It is a widely used, comfortable, and resistant urban product. One of our goals was to create a video with a cheerful and young tone to reflect the target demographic. This was achieved partially due to the use of modern, upbeat music that sets the rhythm of the animation.

For the overall lighting, we used spotlights on the sneakers to increase the shading in the knitting and in the shape. This highlights the impressive texture of the shoe build. We used a dark background and added green and yellow light points, as well as increased the presence of volumetric light. The detailed lighting and movement were carefully chosen to showcase the unique qualities and features and to boost the video’s appeal.

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To see more of our work in shoe photography and videography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our main website www.indresano.com.

BEST BOSTON VIDEO PRODUCTION AND COMMERCIAL PHOTOGRAPHY OF 2020

2020 was a year unlike any other in many ways, but especially at our Boston based video production and commercial photography studio. Take a look at just a few highlights from our studio’s video and photography projects in 2020!

We loved having Boston Dynamic’s Spot in our studio for a product reveal photo shoot. New studio pet?!

Our video production crew traveled to a National Grid substation to film a customer storytelling video of Boston Dynamic’s incredible robot Spot in action. Check out the video below!

We used our expertise in product videos to create strong, chic, and informative product videos for Samsonite’s top of the line products.

The 2020 COVID-19 pandemic was undoubtably unexpected, but our team at Indresano Studios looks at every situation through a creative lens. Our dedicated Director and video crew spent multiple days in masks and PPE shooting the empty streets of Boston during the March and April 2020 city wide shutdown. As a full service Boston production studio, we felt inspired to document life in the city during the pandemic. We created the below Empty Streets video using our own footage and audio from Mayor Walsh.

Our Empty Streets video received tons of praise and was shared by Mayor Walsh on his social media accounts including instagram, facebook, and twitter.

Our production team kept busy throughout quarantine, adapted to the unprecedented times, and enforced strict social distancing and safety policies throughout the studio. Our team is endlessly thankful to all the health care workers who made it possible for us to continue working. We were able to work hard on a lot of remote photo and remote video shoots as well as many CGI projects like the Bose CGI video below.

Our in house CGI artists and creative team also created the below video for the Nike Mercurial Superfly 7.

Our team traveled to multiple locations in 2020 for different on location video shoots and on location photo shoots. One of our location shoots took place at a Boston hospital. This healthcare video shoot was a big success.

Our talented team always has an appetite for food photo shoots, especially editorial food photo shoots. Check out some of our favorite food photos from this year.

We kept our creative juices flowing and our taste buds satiated throughout the year with multiple ice cream photo shoots and ice cream video shoots. Check out a few of our favorite editorial ice cream shots below.

On top of all the major world events happening in 2020, it was also a U.S election year. Our creative team put our video skills to use to create a video encouraging people to get out and VOTE in the presidential election. We are happy we have the video tools, editing knowledge, and creative vision to help promote the vote.

Our video team also used our skills to create a powerful fundraising video for a virtual fundraiser for the Women for Walsh campaign.

2020 was a crazy and unprecedented year, but our production team at Indresano Studios has proven we can take on any challenge with creativity, composure and style. We cannot wait to see what 2021 has in store for us!

To see more of our work in photo, video, CGI, and much more, check out our website www.indresano.com.

BEST OF 2015: OUR VIDEO AND PHOTOGRAPHY PROJECTS IN REVIEW

2015 was quite a year for us here at the studio! From exciting photo and video projects to awards we were honored to win, we have a lot to be thankful for! Here are some of our favorite memories:

Early in the year, we were still working on finalizing and putting out two exciting video projects. The first was the Seapoint Estate video, where we highlighted a beautiful ocean side mansion.

Michael preparing for some beautiful drone video shots.

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Another project we finished up was a TV commercial to help promote the Pine Street Inn, a local homeless shelter in Boston. It was exciting to see our work air on Channel 5!

Even though the weather was poor, our spirits remained high!

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We also finished up a video helping showcase the non-profit Medicine Wheel and their goal of installing a paved path connecting the Boston National Historical Park.

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When Obama came to Boston to open the Edward M. Kennedy Institute for the United States in honor of the late Ted Kennedy, we all enjoyed reminiscing on when Michael photographed Ted Kennedy in 1995.

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In April, Michael was honored to be highlighted in Boston.com for his constant philanthropic work for the community and his help for local charities to increase their support and donations.

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In May, Governor Charlie Baker and Lieutenant Governor Karyn Polito came to the studio to be photographed for the cover of Scene Magazine. We were all so excited they took the time from their busy schedule to get their portraits taken!

Over the summer, we got started on some exciting video projects, starting with a video and photoshoot featuring Boston Bruin’s goal keeper Tuukka Rask.

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While on set shooting Tuukka Rask for Franklin Sports, some of the kids practices their floor hockey slap shots on Raask

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Next, we worked on some some dramatic close-up filming and photography showcasing the beauty of the new iRobot product.

We also helped to promote one of Medicine Wheel’s other endeavors, Hand in Hand. The program helps to promote communication and understanding between police officers and young adults.

Using a dolly and a lot of patience, we worked tirelessly to capture the beauty of Circle Furniture.

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We wrapped up a fun summer of video projects with a video highlighting the beauty of Louis Vuitton

By the fall, the award announcements began to come in, and we were honored with 4 Merit Award from Graphis Competitions for our food photography work with Baskin Robbins!

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We also were honored with two nominations for the international Black and White Spider Awards in the categories Nude Photography and Advertising Photography

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The fun continued when we filmed the Mayo Bowl hosted by New England Patriots Defensive Captain Jerod Mayo. It was a lot of work but we made some time for meeting some of the Patriots team, including Tom Brady, Danny Amendola, Chandler Jones and Julian Edelman!

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We wrapped up an exciting year with a gym shoot featuring a top New England Patriots player. More details to come in 2016!

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After a busy year like 2015, we are all eager to see what 2016 will have in store for us. Stay tuned on Facebook and Instagram to keep up to date with all our latest photography and video production activities!