Earlier this year we worked with New Balance to photograph their new line of running shoes. Take a look behind the scenes of all the components that go into getting the sneakers to look just right!
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In order to hit the ground running, all the different styles and colors had to be lined up in order and ready to be prepped! With so many exciting colors, it was hard to pick a favorite.
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Gina, our shoe prepper, made sure all the shoes looked camera ready. No detail was left unnoticed!
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She’s so focused even Sophia can’t distract her, much to Sophia’s dismay!
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Getting the shoe to have the right angle and pressure can be challenging. It takes a lot of maneuvering and a few tricks to get everything just right!
Michael checks every shot and compares all the small adjustments made to make sure that no bend of the shoe or lace is out of place! As Michael would say “It’s not final unless it’s perfect”
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The final images were added into graphic for two page ads in magazines.
Run out and get your pair now!
