EARTH DAY: NEW HASSELBLAD AND NEW PROFOTO LIGHTS PUT TO THE TEST

 

It takes 90% less energy to recycle an aluminum can than to manufacture a new one. That same amount of energy is enough to power a television for 3 hours. Also, only 27% of newspapers in the US are recycled. We would save 1 quarter of a billion trees a year if we recycled all newspapers. And, 14,000,000,000 pounds of garbage is tossed into the ocean a year, killing at least 1 million creatures.

 

This year, more than 192 countries, totaling over 1 billion people, came together to celebrate Earth Day to try and change these statistics.

Earth Day Social Media Post

The inspiration for our Earth Day shoot came from the idea that one small action (or drop) can create a ripple effect.

The Rig

Using magic arms, we were able to get the baster we used to create the drops, in perfect position for continuous drops, giving us lots of options to work with.

Using magic arms, we were able to get the baster we used to create the drops, in perfect position for continuous drops, giving us lots of options to work with, and eventually giving us the perfect shot for our Earth Day post.

Using our new Profoto lights with our Laser System, we were able to sync our lights to our new Hasselblad H6d-100c camera to capture the water drop right after it hit the surface of the water, freezing the splash and capturing the drop in mid air.

The water drop interrupts the laser beam firing  the strobe lights and camera simultaneously, getting the perfect shot every time.

A drop just before it hits the laser. The Profoto D2's capture the splash with no motion blur, freezing the drop in mid-air. The drop suspended in air reflects the map behind it.
A drop just before it hits the laser.

We placed a world map behind the set to create a reflection resembling a globe in the drop in order to capture as much in camera as possible.

 

After getting the perfect splash image, the team needed a solution for a larger drop. Leave it to Michael to have exactly what was needed.

To get a perfect shot of the globe like reflection, the team used a custom made acrylic drop.

Using a glass drop composited into the final shot, we get the perfect reflection of the world map behind it. The New Profoto D2's light up the set.

Want to see more of our work? Check out our website

INDRESANO’S ANGELS PHOTOSHOOT (PLUS CHARLIE!)

When the cold weather hit, it meant one thing at the studio- Indresano Angel’s time! We got a date on the calendar, found our inspiration images and we were ready to go!

Maryelle Artistry came to help get the production team all ‘glammed’ up for the shoot. It’s not everyday you get to get the full Kardashian treatment!

A couple of final touches from Maryelle on set as the lighting gets set.

Executive Producer Millie stands in to help get all the final touches ready, and to show off her fabulous outfit!

Emma, Millie, and Shannon really know how to work their angels!

A quick shot behind the set shows all the work that goes into getting the lighting and set just right!

Charlie’s Angels had their mysterious leader, but we think ours is much cuter. 🙂

One last shot of Mommy and baby Michael, because we couldn’t pick just one!

ICE CREAM POLAR PIZZA SHOOT

Who wouldn’t want to grab a Baskin-Robbins Polar Pizza slice after watching this!? Enjoy!

Check out the final video above!

Some of the behind the scene shots of our Baskin Robbins Polar Pizza. Took Michael and the team 3 days to shoot the sequences needed to make the cut. Each flavor was shot separately and edited in post to give that final polished look. Momentum, music, rhythm, appetite appeal, and the flow of the video are qualities that we focused on highlighting. In total there are 49 actual shots to create this 30 second video, however we took 2-3 takes per shot.

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Something that looks simple in a video may be quite complex to shoot. Applying math is an indispensable way of accomplishing such a task. Image above shows how we divided up each slice and marked them numerically for an action sequence. In the final video clip, you can see the results of this kind of math in action.

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At the end of the day, it is about getting the shot and getting it right. Executing creative ideas take a lot of “thinking outside the box”. This is just a casual example of the things we use to get the shots we want.

Very cool slow motion behind the scenes video of Jayna dropping the candy pieces on top of the Polar Pizza (below)! See the clip in the final Polar Pizza video at 0.07 seconds in (above).

SAVORING THE SUMMER WITH ICE CREAM SCOOPS AND CONES

August usually means the end of summer is approaching, so we wanted to make sure we got in some last days of ice cream tastiness at the Boston food photography studio! Things may have gotten a little messy, but isn’t that part of the fun with ice cream? Enjoy a little taste:

WYNN CASINO: BIG OPPORTUNITIES IN SMALL PACKAGES

Recently the team took on an unusual challenge of photographing a model of the new Wynn Resorts to be built in Everett, MA. The crew packed up their bags and went on location to Wynn offices to shoot the 6’ x 8’, 1500lb model of the soon-to-be casino. Our intern, Sarah, wrote a blog of the experience:


Jayna, Odi, Michael and I packed up the van early Wednesday morning and hopped on the road to head to Wynn offices in Medford. When we arrived and unpacked we were in awe at both of the models that were created for the planning of the casino. Our client informed us that the model was 1500 pounds and was delivered from Las Vegas and reassembled here in their Boston office.

We were able to move the model to anywhere in the room(luckily it was on wheels!), which really helped us get our backdrop and lighting just right. It was so nerve-racking to move the giant replica! After shooting a from multiple possible angles we packed up the car and headed home after a fun, but exhausting, shoot. Check out some images below!

We were definitely excited to have an on location shoot at the Wynn Boston Harbor offices!IMG_1697

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I admired the model and was amazed it was almost the same height as me!IMG_1699

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A shot from inside the giant “soft box” we created to get the perfect lighting.1T5A8026_Resize

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Michael, our client, and Odi discuss possible angles for photographing the replica.1T5A8013_Resize

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No small detail went unnoticed with this model!1T5A8020_Resize

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The use of warming gels on the lights help capture the bronze color of the building.Wynn Casino Everett Model

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A second model previewed the interior of the casino, showing a colorful floral design for the lobby. Included is also a beautiful ferris wheel and the Popeye statue created by famous artist Jeffery Koons, whose work is featured in several casinos in Las Vegas.Wynn Casino Interior Model

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Michael sets up the composition for an eye level shot of the model.Framing the Wynn Casino Model

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Below are two of our final images. We can’t wait to see the real life Wynn Casino, coming soon

Wynn Resort Final Image

Wynn Resort and Casino

VIDEO PRODUCTION ON THE ROAD IN SAN DIEGO

Recently we went to San Diego for a video production project. It was a lot of early mornings and long days, but we live by the philosophy of work hard, play hard.

Our Production Coordinator sits with some of our equipment we had to bring for the shoot. No room for clothes when back up batteries are more important!

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When we finally arrived in San Diego, we had a few moments to enjoy the warm weather and beautiful scenery before heading off to work!

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Setting up all the cameras and lights took a while, but luckily the sunshine was cooperating with our team.

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We brought in some local talent to conduct the interview, including a professional interviewer as well as some local grips. You can never have enough footage to help make a video look perfect!

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After a hard day’s work, in the evening our crew found some time to enjoy the sunset along the waterfront.

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Working for a studio, they couldn’t help but grab some beautiful shots!

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The work might have been tough and the hours long, but at the end of the trip Our team were all smiles at a job well done!

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BLACK AND WHITE AND SEEN ALL OVER: THE SPIDER AWARDS

We are honored to announce that we received two nominations for the international Black and White Spider Awards!

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Over 7,600 photography entries were received from almost 75 countries, and we were fortunate enough to be recognized in the following two categories:

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Nominee in Nude Photography: Bodyscape

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Nominee in Advertising Photography: iRobot

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OUR BASKIN ROBBINS SHOOT LED TO A SWEET SURPRISE

Graphis Competitions honored us with these 4 Merit Awards for our images from a recent shoot with Baskin Robbins! We’ll be celebrating with some ice cream!

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A SEXIER WAY TO CLEAN

Sleek, beautiful, and efficient. What more could you ask for? Check out the stunning photos and the final video below from a fun project for our client iRobot!

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See the dramatic lighting in the shots below!

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Some behind-the-scenes action!
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HONORING THE KENNEDY LEGACY

It was a big day in Boston today – President Barack Obama made a quick visit to Massachusetts to celebrate the opening of the Edward M. Kennedy Institute for the United States Senate. The institute is located on the UMass Boston campus, right next to the John F. Kennedy Presidential Library. President Obama and Joe Biden were among the distinguished guests honoring the late Kennedy’s legacy who passed away in 2009. Michael had the pleasure of meeting and photographing Senator Ted Kennedy back in 1995 right at the beginning of his photography career. See the photo and thank you letter Michael received from the Senator below!

Senator Ted Kennedy

Michael’s photo of Senator Kennedy, a beloved politician locally and nationally.
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Ted Kenndedy Envelope

The official envelope all the way from Washington, D.C.!
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Ted Kennedy Letter

The thank you letter from Senator Kennedy to Michael 20 years ago!
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