20TH ANNIVERSARY

It is hard to believe it has been 20 years since I opened my first studio! It feels like yesterday that I welcomed my first client at 355 Congress St., in the late spring of 1992. I have enjoyed every day and every shoot; it has never felt like work to me.

I would like to thank each and every client I have had the privilege to work with over the last 20 years.  It is largely due to their loyalty and innovative ideas that the last 20 years in business have been so rewarding.  I’m not in this alone; my staff of professionals makes it possible for me to focus on what I love most: capturing the perfect image.  It goes without saying that without the support of my family and friends, I would not have achieved this level of success.

Although many things have changed in the photography industry since I snapped my first photo with a Pentax K1000, the way I think about my clients has remained consistent. From day one, my philosophy has been to bring my clients’ vision to life within the comforts of my studio.

My first studio at 355 Congress St.

Former producer, Heather, and I brainstorm before a shoot.

My first client Computervision, Inc., sent me around the globe for 5 weeks in 1993. I traveled with two assistants to South Korea, Italy, Germany, France, Japan (pictured) and Canada photographing CEO’s and factories for companies such as Hyundai, Siemens, Audi, and Fiat, to name a few. That’s me on the far right, with assistant Jeff to the left of me.

33 A Street Before

33 A Street After

I wanted a place where I could provide a comfortable space with all of the amenities. Luckily, I found a building that was a diamond in the rough at 33 A Street right in South Boston. This has been my home away from home since 1998 and continues to be today.

The patio area at 33 A Street became an outdoor shower for models, Sylvia and Mark, during a shoot for Crabtree & Evelyn.  Assistants Aldo (far left) and Joe (right) had a fun time too!

(From left) Goji, Jeff, Mark, myself, and Al behind-the-scenes at a baseball stadium for a Papa Gino’s shoot.

Hanging out with Jay Leno after I shot his portrait in Burbank, California. I found out that our families descended from the same town: Avellino, Italy!

Below are some of my favorite portraits and personalities from over the past 20 years. It’s been quite a ride – thanks again to everyone who has made it such a memorable adventure!

And here are just some of the thousands of products I’ve had so much fun shooting over the years.

I’m very excited to see what the next 20 years hold for the future of the studio.  If they are anything like the past 20, I can’t wait to get this party started.

– Michael

ALIEN INVASION! THE MEN IN BLACK ARE BACK!

Here come… the Men in Black. (again)

While we may secretly wish that we could announce we shot Will Smith’s promo portraits for the upcoming Men in Black III premiere here at the studio, we are proud to say that we did play a fun role in the promotion of the new film, which premieres nationwide this Memorial Day weekend.

We had the unique opportunity to help kick off ice cream season with some of Baskin-Robbins’ new flavor tie-ins to MIB III, which is predicted to be a summer blockbuster.  Enjoy some of our behind-the-scenes shots below, and indulge yourself in a scoop (or two or three) at your nearest Baskin-Robbins store this weekend.  What better way to kick off summer than with some Lunar Cheesecake or Pink Surprise Cake ice cream, a Spacey Sundae, or the new Triple Mocha Cappuccino Blast?

Aliens invaded the studio for one day only — though we had to do some hand grooming before taking them on set.

Prop designer, Shannon Shea (“The Captain”) flew in from Los Angeles to “handle” our alien hand. He paid close attention to every intricate detail on the hand, which was actually used in MIB III.

Cradled by alien hands, Lunar Cheesecake ice cream makes its debut on set.  Videographer, Justin, captures some behind-the-scenes footage in the background.

Michael works his magic behind the lens, capturing the perfect angle of the Triple Mocha Cappuccino Blast.

We think the final ad turned out great!

Have an extra 30 seconds? Check out our video to get an even closer look behind-the-scenes:

[wpvideo kVkyQAHm]

FUN WITH FRUIT

Once we saw the concepts for this shoot we were really excited. It was an action packed day as food stylist Mary, had to fly in for this one day shoot. We had four different flavored smoothies to shoot, along with hero shots of each fruit. The final ads came out awesome – see them below and also take a look at the behind-the-scenes photos!

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Our attention to detail is so important to us, we break out the Pantone book to match the color of the smoothie.

The Few.  The Proud.  The Hero Fruit!

Is Michael using magic to suspend the strawberry in mid-air?

Michael creates the perfect water drop.

LIFE OF A SCOOP

We’ve been known to do a few behind-the-scenes videos in our day, but a few months ago we decided it was time to do something a little different; a bit more… unexpected.  We wanted to take our audience (you) on a journey through an actual ice cream photo shoot, to see what really goes into getting that perfect shot of mouth-watering, creamy-cool goodness… but through the “eyes” of the ice cream, itself.  Our client, Baskin-Robbins, was kind enough to let us put their delectable ice cream on stage for its 15 minutes of fame… resulting in our short video, “Life of a Scoop.” (keep scrolling down)

Here are some behind-the-scenes photos of the video shoot to whet your palette.

Michael and Justin set up the shot so it looks great from every angle.

Ice cream stylist, Mary–always a good sport–wore a flattering GoPro Helmet Cam so that we could all take an intimate look inside the life of an ice cream scoop.

Swirling the ice cream tub (as Mary cut it in half) created some cool visual effects for our video.

Please LIKE our video on the APA Short Video Contest page to increase our rating in the contest… it’ll only take a second and we’ll owe you a scoop.  Enjoy the show!

[wpvideo ZcyLDIV7]

IT’S ALWAYS SUNNY IN BOSTON!

Now that the weather has turned cold, we thought it would be nice to share a warm ice cream shoot we just shot. Food stylist Sunny Ricks helped us with some fantastic work making the ice cream look great. Now that we are past the darkest day of the year, lets hope for a short winter so we can eat cold ice cream again!

The finished results

Sunny carefully adjusts the waffle.

It takes one sheet of brownies to make one chocolate waffle hero.

Sunny adds the finishing touches to the sundae.

SUPER ICE CREAM SHOOT

 

We could not have been more excited to see the Captain America shield up close for a recent Baskin Robbins photo shoot.

We don’t get a chance to see such an iconic movie prop everyday, so it was definitely the star of the shoot.  It arrived in a wooden crate straight from Hollywood, and we thought it would be fun to answer some questions that our inquiring readers may have;

Yes, it weighs more than the 12 pounds Marvel Comics claims.

Yes, it is very expensive.  We can only imagine the insurance policy must be similar to these items/body parts.

Yes, we had to give it back. Too bad, they probably noticed if we tried to pull a switch-a-roo

No, we did not test to see if it would stop bullets. We did notice that it would stop a goat. 

No, Chris Evans did not come along (sorry, ladies)

Be sure to check out the movie on July 22nd and get a scoop of Super Soldier Swirl!

I SCREAM, YOU SCREAM, WE ALL DREAM OF ICE CREAM!

Could all these perfect scoops be real or is Michael dreaming?
He must be dreaming- they’re all numbered and on their own plate!


Michael may want his scoops in a grid,
but Michele prefers hers with a shallow depth of field and a cherry on top.