Our team at Indresano Studios continues to push the boundaries of our CGI/3D skills. We were thrilled to make this CGI shoe video for the Adidas Yeezy 350 v2.
CGI can be an incredible marketing tool for businesses to use for advertising. CGI animation can take a static object and move it around in a 3D environment in order to tell your product or service’s story. It offers more flexibility and creative control for more complex projects. With CGI, you have unlimited possibilities in bringing your ideas to life, and you can use this to leave a lasting impression on your audience.
We wanted to highlight the most important aspects of the Adidas Yeezy 350 v2. It is a widely used, comfortable, and resistant urban product. One of our goals was to create a video with a cheerful and young tone to reflect the target demographic. This was achieved partially due to the use of modern, upbeat music that sets the rhythm of the animation.
For the overall lighting, we used spotlights on the sneakers to increase the shading in the knitting and in the shape. This highlights the impressive texture of the shoe build. We used a dark background and added green and yellow light points, as well as increased the presence of volumetric light. The detailed lighting and movement were carefully chosen to showcase the unique qualities and features and to boost the video’s appeal.
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To see more of our work in shoe photography and videography, check out our website www.shoephotographer.com. To see more of our work in photography, video, CGI, animation and much more, check out our main website www.indresano.com.
One of our passions at Indresano Studios is working with Boston non-profits to help show how their organizations go above and beyond for our community.
The Importance of Non-Profit Videos
Raising awareness and getting donors is one of the challenges that non-profits often face. Something that helps are videos that show exactly what your organization is all about.
Videos are a great marketing tool to have under a non-profit’s belt! Not only can they be used as the main attraction at an event, but they can be posted on your website, sent in email campaigns, and published across social media. It is an effective method of getting your organization’s name out there and raising awareness, which goes hand in hand with getting more donors.
This blog is the 3rd and final part in our series here we highlight our studios collaborations with non-profits across the New England area. Check out part 1 and part 2 of our series to see what we’ve covered so far! Let’s recap more of the non-profit videos we have made for South Boston Community Health Center (SBCHC) and South Boston Catholic Academy (SBCA), as well as a video we made of Boston’s empty streets at the beginning of the pandemic.
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About South Boston Community Health Center
We were thrilled to help South Boston Community Health Center (SBCHC) and its team of Youth Ambassadors spread the word about getting vaccinated. We were impressed by the teens’ initiative and dedication to what they believe in. We were happy to create this video at the studio so the teens could promote the vaccine to their peers.
Get Vax’d! Video
Get Vax’d – Behind The Scenes
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About South Boston Catholic Academy
Inspired by the traditions of their Catholic faith, family spirit, and academic excellence, South Boston Catholic Academy is committed to meeting the spiritual, academic, physical, and social needs of individual students within a learning environment that is both stimulating and supportive.
We had the privilege of producing these videos for SBCA as part of their Set Sail Campaign Initiative. The school is raising funds to create additional spaces for their growing student population.
Set Sail Campaign Video
Set Sail Campaign – Short Version
Demolition Video
Our team enjoyed incorporating the South Boston Campus into the creative process and meeting the welcoming staff and clergy. We were thrilled to be able to contribute to a cause that will have a positive impact on the students’ futures.
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Empty Streets – Boston Strong Video
Our team at Indresano Studios looks at every situation through a creative lens, including the COVID-19 pandemic. Our dedicated team of shooters spent multiple days in masks and personal protective equipment shooting the empty streets of Boston. We always do whatever it takes to get the shot and this video project is no exception.
We set out to document life in the city during the pandemic, which you can see in the above footage. As a Boston based production studio, our love for this city is unparalleled. We made this video to honor all those affected by the virus and everyone doing their part to save lives. We are all in this together. We are Boston Strong!
Indresano Studios has won several awards for videos made for Boston non-profits. We are incredibly grateful to be given the chance to highlight the exceptional work that these organizations do. Videos are great tools to show people the difference your non-profit makes in the community.
We are a full service video production studio that handles all aspects of a shoot. Everything from vision & conceptualization to editing & color grading is done in-house at Indresano Studios. This includes story boarding, casting, production, filming, editing, color grading to final deliverables – you name it, we do it.
Indresano Studios loves to show the work that non-profits do through a creative lens by providing high-quality videos that highlight their outstanding employees, as well as people who’s lives they change for the better.
The Importance of Non-Profit Videos
Non-profits often struggle with fundraising – that’s where we come in. Videos are so versatile and can have a long shelf-life, even after being launched at an event. They can be front and center on your website’s about page, or spliced up into clips that can be used in email blasts or throughout social media!
Creating a video is a huge step in showing people exactly what a difference their donations make to your cause. It’s not often a donor is able to get an insider look into everything your organization offers. Showing your organization’s work in a creative manner is a great way to gain familiarity.
We have a new section of our website to highlight some work we have done with non-profits based in Boston. This blog is a part 2 – check out part 1 here. Now, let’s recap some of the non-profit videos we have made for SPOKE!
About SPOKE
SPOKE (formerly Medicine Wheel Productions) is a non-profit organization founded by Michael Dowling. Their mission is to transform Greater Boston communities from the inside out by inviting all members to participate in the healing and transcendent power of public art.
They are forging a Common Path—one of inclusion and civic engagement—using art as a threshold to help individuals gain awareness of self, community, and the human condition. These next five videos show how they achieve this.
SPOKE At The Threshold Video
This video tells a story at the intersection of art, human interconnectivity, and emotional healing. The goal of the video was to showcase the transformation happening within our client’s organization and to also serve as a tribute piece of the owner’s lifelong work.
SPOKE – Hand-in-Hand Program
Hand-in-Hand, a program created by SPOKE, is an opportunity for at-risk youth and Boston Police officers to meet, bond, and develop a sense of compassion and understanding by spending a day working on art projects together. Hand-in-Hand gives them a space to see one another as human beings and peers, rather than as adversaries on the streets.
Hand-in-Hand Teaser
Hand-in-Hand Videos
We had the pleasure of hosting the 2019 series of Hand-in-Hand events here at Indresano Studios. In addition to hosting the event, we also produced a promotional video to help SPOKE spread their message of inclusion. Former Boston Police Commissioner William B. Evans made a special appearance in this short documentary video addressing the need to raise our own awareness and take an active role in making a difference.
No Man’s Land Video
This video is one we will forever hold dear to our hearts. Thank you to Michael Dowling of SPOKE for inspiring us to create this magnificent video.
We at Indresano Studios have a vast amount of experience in working with non-profits in the Boston area. A video is an amazing way to show people what a difference your non-profit makes in the community.
We are a full service video production studio that handles all aspects of a shoot. Everything from vision & conceptualization to editing & color grading is done in-house at Indresano Studios. This includes story boarding, casting, production, filming, editing, color grading to final deliverables – you name it, we do it.
Here at Indresano Studios, our team is passionate about creating videos that highlight the importance of non-profits, the employees who dedicate their lives to helping the community, as well as those who benefit from the work they do. That is why we work with non-profits in the Boston area.
The Importance of Non-Profit Videos
Fundraising is hard for any non-profit. Creating a video that shows the viewer exactly what their money goes towards, why it’s important to donate, and what a difference they can make in peoples’ lives, is a crucial step.
A video is something that can be played at any event, used on the website, sent in email campaigns, or published across social media. It is an easy way in this day and age to get recognition and familiarity.
We have created a new section of our website to showcase the work we have done with non-profits based in Boston. Let’s recap some of the non-profit videos we have made with Pine Street Inn!
About Pine Street Inn
Pine Street Inn is a non-profit organization vital to our community – it is one of Boston’s largest providers of shelter and support for the homeless. We at Indresano Studios eagerly offered to help show the world what that entails. Below are three of the impactful videos we have produced for them over the years.
50th Anniversary of Pine Street Inn Videos
These two videos were shown at the Pine Street Inn 50th Anniversary celebration where it was met with enthusiasm by many of Boston’s top corporate contributors to Pine Street Inn, as well as by the Mayor at the time, Marty Walsh, who is featured in the video. We were truly humbled by this project, and by the men and women of Pine Street who work 24/7 to eradicate homelessness in Boston.
Indresano Studios returned to Pine Street Inn to bring the plight of an often overlooked and at-risk group, Boston’s homeless women, to the attention of the public, and show how Pine Street is responding valiantly to their needs. Pine Street has shelter and housing designated specifically for women, and the video is an intimate snapshot of the lives of some of these guests and what they’ve endured. Pine Street has provided them with basic essentials like food and shelter while also offering them hope and a fresh start through various programs designed to help them become self-sufficient.
Transform a Life Video
This project for Pine Street Inn was one of the most rewarding projects we have done. It shows how important it is to donate to their cause and how much it can change someone’s life.
We have won several awards for videos we have made for non-profits in the Boston area. It is incredibly rewarding to help them spread awareness and increase donations. A video is a great way to showcase everything you have to offer and what your non-profit does for the community.
We are a full service video production studio that handles all aspects of a shoot, including pre and post production. Everything from vision & conceptualization to editing & color grading is done in-house at Indresano Studios. This includes story boarding, casting, production, filming, editing, color grading to final deliverables – you name it, we do it.
The Law Offices of Allcock Marcus LLP are located in Boston, MA. The firm is a national leader for condominium law and is committed to the defense and advancement of the condo associations throughout the nation.
Indresano Studios had the pleasure of working with Allcock Marcus on a commercial photography shoot to help enhance their website and develop marketing materials. We delivered stunning portraits of the professional employees and created images of their offices to use for future marketing purposes.
We had an amazing time working with this group!
Check out some of our favorite images below:
Photos of the office
More photos featured on their website
The team at Allcock Marcus was very friendly and easy-going! They had great ideas for poses and locations, which allowed us to create some beautiful images together.
For commercial and editorial portraits, there’s only one studio to consider, Indresano Studios. Located in Boston, MA, we’ve been delivering beautiful professional portraits to clients across the United States for over 25 years.
We specialize in corporate headshots, executive portraits, producer/talent portraits, team shots, press/editorial portraits, product photography and location photography. Our commercial studio can accommodate even the largest of corporate events.
Indresano Studios met with a top tier chair and furniture company this past year. We were on a mission to show case their new groundbreaking collection. From work to home, their latest designs are made for every scenario. They had a vision, and we, at Indresano Studios, were there to help every step of the way!
We had the pleasure of photographing their pieces in our state-of-the-art studio space. That’s not all we did! Our in-house video production team was hard at work producing high quality, commercial video to display the entire collection.
Take a seat and check out the all-new collections that cater to comfort and style!
The Lewis Collection
The Lewis collection brings a stylish, sleek look to your office – whether at home or not! Check out more of our chair photography shots below!
The Lewis Collection focuses on increasing productivity and is multi-functional, working in any environment.
Check out our video below to learn more!
Discover the Lewis Collection in this 15 second video!
The Workplace Collection
The workplace collection brings the comforts of home directly to the workplace. Check out more of our chair photography below!
The Workplace Collection explores materials that are durable and will last you a long time.
Check out our video exploring the collection below!
This 15 second video delves into the Workplace Collection!
Indresano Studios had a blast working on set! Our videographers and editing team were able to create several videos for the company.
Our thirty second video delves into six different collections!
Indresano’s 30 second video explores all of the new collections, in one sleek video!
We are here to help with all your production needs! From photography and video production to animation, CGI, editing, and much more!
Check out our website and explore our collection of work!
Want to see what we’re working on? Check out our social media channels:
Zdeno Chara returned to TD Garden to announce his retirement from the NHL this month. Chara is planning on signing a one-day contract with the Boston Bruins on September 20th, officially retiring as a Bruin.
Indresano Studios had the pleasure of photographing Chara several times.
Chara scored 481 points in 1,023 games while playing for the Bruins.
Chara played 24 seasons in the National Hockey League and 14 with the Boston Bruins.
Zdeno Chara made a formal announcement on his Instagram account September 20th.
“I am honored to return to TD Garden today to sign a one-day contract with the Boston Bruins and officially finish my career with the team that has meant so much to me and my family” -Zdeno Chara
Indresano Studios has been working with the Boston Bruins since 2013. On the team’s 90th anniversary, we produced a video highlighting Zdeno and the rest of the Bruins.
Watch the video here:
We at Indresano Studios are huge fans of the Boston Bruins and are elated every time we get the opportunity to work with them.
Thank you, Boston Bruins, and thank you, Zdeno Chara, for 14 years as a Bruin!
Every year, the Greater Boston area produces the Hatch Awards which shine a light on the “best branding created anywhere” and celebrates creative excellence within the field. The 61st annual Hatch Awards took place last month and we at Indresano Studios were thrilled to receive multiple awards from the establishment.
We are proud to share we won six awards at this year’s Hatch Awards. Our video profiling Noelle Lambert, a Paralympian of the 2021 Tokyo Olympics and a Massachusetts native, took home the bronze bowl for the Equity category. Our Nike Mercurial Video won a bronze in the Brands Amplified category.
We are happy to reveal we also received four Merits at the New England Hatch Awards! Several of these videos were for our CGI work.
You can view each of the winners below!
National Grid Light Bulbs:
National Grid Thermostats:
National Grid Showerheads:
Louis Moinet Rosetta Stone Tourbillon:
Noelle Lambert Teaser:
Indresano Studios is honored to be placed amongst such talented creators and looks forward to the content produced each year for the Hatch Awards.
Our in-house videos are some of the best in Boston and we cover all your bases with our full-service studio offering commercial photography, video production, CGI, and animation.
Do you ever look at your pet and wish they could help you pay rent?
Indresano Studios hosted a Pet Casting Call Day earlier this month to find the paw-fect pets for a commercial job. We had the pleasure of meeting several dogs and cats that were ready to put in the work and become stars!
Here are just a few of our four-legged friends:
Coconut
Coconut is fun and energetic! He was very excited to be visiting the studio and getting his beauty shots in.
Elle
Elle was nervous for her first time in the studio. However, a couple of treats would make anyone feel better!
Morrigan
Morrigan was our youngest dog in the studio! Her energy was infectious, and she got everyone in the studio excited for the day ahead.
Timber
Timber had no problem following instructions during our shoot. He went above and beyond and deserves a round of a-paws.
Arlo
Arlo came in camera ready on casting day. He was an expert when it came to posing in front of the camera. He made sure we got all his good angles!
Kona
Kona was so happy being in the studio and felt right at home! We can’t help but smile when we see his floppy ears and shining personality.
Scrappy
Scrappy’s name fits him perfectly! Though he may be small in stature, he makes up for it with an adorable face and powerful pose.
Luca
Luca loved having the spotlight! He thought the food was delicious…even though he did have a hard time keeping it in the bowl.
These pets brought their A-game to our casting day! Our in-house team worked tirelessly to make sure these pets had a fantastic time modeling on set. We were so excited to meet each one of them!
This marks another successful casting call for Indresano Studios!
Stay tuned to find out who was selected by following us on our social channels.
What better way to combine our strong background in food photography and our skills in CGI than to produce a Donut CGI video? For this CGI animation, we wanted the audience to be taken into an imaginary world we created entirely from Computer Generated Imagery, which gives a nod to classic children’s wonderlands like Candyland or Willy Wonka.
Our decision to focus on donuts we can owe in part to our sugar cravings, but it also was an environment in which we could play with inclusions and complementary foods, similar to how we capture food photography environments on set.
Under our director’s vision, our talented CGI team sketched a storyboard that went through multiple revisions. Once the storyboard was approved, the team worked on an animatic based on 2D drawings which you can see below.
The music was also very important for this project and we wanted something that expressed childlike wonder. The song we ultimately settled on was both catchy and fun for both kids and adults. We know we couldn’t stop humming it during the workday!
The next steps after the animatic involved 3D modeling, lighting, rigging and texturing. You can see some stills from the environment as it started to come together. These stills are from before final texture was added.
MODEL STILL – UNICORNFINAL RENDERED STILL – UNICORNMODEL STILL – GIRAFFESFINAL RENDERED STILL – GIRAFFES
