CUMBERLAND FARMS – SURPRISES AROUND EVERY CORNER

Only three weeks into the new year and things are already “snowballing” here at the studio, so we wanted to share a the 3rd in a series of Cumberland Farms winter ads. ¬†We had a lot of fun creating this shot on set, and hope the behind-the-scenes are as entertaining for you as the day was for us.

Our model gets up close and personal with a “snowball.”

20120886_FullContact20120886_FullContact_Blog-162

Michael and Lisa Roche, hair and make up artist, make some adjustments on our model before taking some of the final shots.

20120886_FullContact20120886_FullContact_Blog-145

Digital tech, Jen, has fun pulling up the best shots for the client to make their selects.

The final ad: check it out at a Cumberland Farms location near you!

LOOK WHAT HATCHED…

We are proud to announce:

The ad campaigns below, which Michael Indresano photographed,
won at The 49th Annual Hatch Awards on last Tuesday night.

 

One “Out of Home” Silver Hatch Award for this Zip Car ad
Created by Full Contact Advertising

 

 

Two “Public Service” Silver Hatch Awards for this RICADV campaigin
Created by Bilinki & Groggins

(one silver for each image):

WHEN IT COMES TO KIDS: SAFETY FIRST

Full Contact’s Amy Rappeport hired Indresano for Safety 1st’s new car seat- designed to minimize the effect of side-impact crashes.

When Our Producer ¬†couldn’t find an existing car to meet the “crash specs”, we sent Robyn Maguire, Studio Intern, off to the junk yard to find a car we could mold to our needs.

Robyn prepping the custom smashed car; now with the impact where the child safety seat would be.

Destruction compliments of G&J Towing.

Michael overcoming spacial challenges to get the shot (with the show mom making her way to the front: My Baby’s gonna be famous!).

We moved the studio outside for the day.

Digital Tech, Rob Coshow (a.k.a. Spiderman) going above and beyond his job description to keep the babies entertained.

Full Contact‘s Creative Director, Tim Foley joins Michael in taking a look at the latest shot.

Ryan, from Safety 1st, turned into a kid himself on this shoot!

This little champ takes a break to build up his energy for his next big smile.

Keeping happy babies was a big task, but Ryan and stylist, Beth Wickwire, stepped up to the plate and hit it out of the park.
God Bless them.

Take a look at the photos in use!