What better way to combine our strong background in food photography and our skills in CGI than to produce a Donut CGI video? For this CGI animation, we wanted the audience to be taken into an imaginary world we created entirely from Computer Generated Imagery, which gives a nod to classic children’s wonderlands like Candyland or Willy Wonka.
Our decision to focus on donuts we can owe in part to our sugar cravings, but it also was an environment in which we could play with inclusions and complementary foods, similar to how we capture food photography environments on set.
Under our director’s vision, our talented CGI team sketched a storyboard that went through multiple revisions. Once the storyboard was approved, the team worked on an animatic based on 2D drawings which you can see below.
The music was also very important for this project and we wanted something that expressed childlike wonder. The song we ultimately settled on was both catchy and fun for both kids and adults. We know we couldn’t stop humming it during the workday!
The next steps after the animatic involved 3D modeling, lighting, rigging and texturing. You can see some stills from the environment as it started to come together. These stills are from before final texture was added.
We are ecstatic to share one of our recent CGI projects that we created for National Grid’s ad campaign. Our talented in house CGI artists handled everything for this project from modeling and texturing to rigging, lighting, animating, and rendering the final videos.
Our CGI artists created an exact replica of National Grid’s energy saving light bulbs using CGI technology. Our production team used the 3D products to put together creative eye-catching designs.
Our in house CGI artists also used the 3D light bulbs to create a mandala inspired creation, which dances beautifully in the final video.
The final CGI video highlighting National Grid’s energy saving light bulbs can be seen below. Keep your eye out for the ad campaign online!
To see more of our work in CGI, check out our website here. To see more of our video production, commercial photography, animation, motion graphics and portfolio, check out our website www.indresano.com
CGI technology is getting more popular with our clients at Indresano Studios on top of our photo projects, video shoots, animations, and our commercial photography and video portfolio. We love incorporating CGI in our photo and video shoots or to create CGI photos and CGI videos from scratch.
Our talented in house CGI artists constantly refine their skills to create powerful CGI videos like the one of Bose headphones below. Check it out!
To see more of our video work and our work in CGI, check out our website www.indresano.com.