RUNNING ON NEW BALANCE: SHOE PHOTOGRAPHY SHOOT

Earlier this year we worked with New Balance to photograph their new line of running shoes. Take a look behind the scenes of all the components that go into getting the sneakers to look just right!

In order to hit the ground running, all the different styles and colors had to be lined up in order and ready to be prepped! With so many exciting colors, it was hard to pick a favorite.

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Gina, our shoe prepper, made sure all the shoes looked camera ready. No detail was left unnoticed!

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She’s so focused even Sophia can’t distract her, much to Sophia’s dismay!

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Getting the shoe to have the right angle and pressure can be challenging. It takes a lot of maneuvering and a few tricks to get everything just right!

Michael checks every shot and compares all the small adjustments made to make sure that no bend of the shoe or lace is out of place! As Michael would say “It’s not final unless it’s perfect”

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The final images were added into graphic for two page ads in magazines.

Run out and get your pair now!

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EARTH DAY: NEW HASSELBLAD AND NEW PROFOTO LIGHTS PUT TO THE TEST

 

It takes 90% less energy to recycle an aluminum can than to manufacture a new one. That same amount of energy is enough to power a television for 3 hours. Also, only 27% of newspapers in the US are recycled. We would save 1 quarter of a billion trees a year if we recycled all newspapers. And, 14,000,000,000 pounds of garbage is tossed into the ocean a year, killing at least 1 million creatures.

 

This year, more than 192 countries, totaling over 1 billion people, came together to celebrate Earth Day to try and change these statistics.

Earth Day Social Media Post

The inspiration for our Earth Day shoot came from the idea that one small action (or drop) can create a ripple effect.

The Rig

Using magic arms, we were able to get the baster we used to create the drops, in perfect position for continuous drops, giving us lots of options to work with.

Using magic arms, we were able to get the baster we used to create the drops, in perfect position for continuous drops, giving us lots of options to work with, and eventually giving us the perfect shot for our Earth Day post.

Using our new Profoto lights with our Laser System, we were able to sync our lights to our new Hasselblad H6d-100c camera to capture the water drop right after it hit the surface of the water, freezing the splash and capturing the drop in mid air.

The water drop interrupts the laser beam firing  the strobe lights and camera simultaneously, getting the perfect shot every time.

A drop just before it hits the laser. The Profoto D2's capture the splash with no motion blur, freezing the drop in mid-air. The drop suspended in air reflects the map behind it.
A drop just before it hits the laser.

We placed a world map behind the set to create a reflection resembling a globe in the drop in order to capture as much in camera as possible.

 

After getting the perfect splash image, the team needed a solution for a larger drop. Leave it to Michael to have exactly what was needed.

To get a perfect shot of the globe like reflection, the team used a custom made acrylic drop.

Using a glass drop composited into the final shot, we get the perfect reflection of the world map behind it. The New Profoto D2's light up the set.

Want to see more of our work? Check out our website

IT’S NEVER TOO COLD FOR ICE CREAM

As a Boston Food Photographer studio, it’s no surprise we like ICE CREAM around here! Just take a look through our website indresano.com and you will notice we are obsessed with ice cream! Some people love cat videos, we LOVE ice cream. We photograph ice cream, we video ice cream. If the sun were a ginormous scoop of tiramisu gelato we would be a sunflower basking in its delicious ice creamy rays. And we would take the ice cream on exciting adventures too. Like this recent project where we made cool melty looks from a few of our favorite flavors.

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Nothing looks more tasty than melting vanilla ice cream.

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Except melting chocolate ice cream!

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Imagine doing a double twister triple somersault dive straight into this scoop Olympic style?

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We are such enthusiasts, we even create our own homemade vanilla bean ice cream!

SAVORING THE SUMMER WITH ICE CREAM SCOOPS AND CONES

August usually means the end of summer is approaching, so we wanted to make sure we got in some last days of ice cream tastiness at the Boston food photography studio! Things may have gotten a little messy, but isn’t that part of the fun with ice cream? Enjoy a little taste:

TURNING UP THE HEAT ON A VIDEO SHOOT!

It wasn’t just the summer heat keeping the studio hot! Giorgos flew from New York to be our model at the studio for a big apparel company video shoot. We had a lot of fun filming him in various different pairs of pants for their spring line. Keep an eye out for the trendy jeans and chino pants coming to stores near you! Here’s a sneak peek and behind-the-scenes look at the work that went into creating the video production and final images!

Cleaning and prepping the video set before the big day!

The seamstress and wardrobe stylist making sure to get a precise fit.

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The Indresano team pauses to review the footage with the clients and make sure the videos are fitting their vision!

No small detail goes unnoticed on the product!

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The crew’s view from behind the cameras.

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Lights, camera, action!
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The production girls were Giorgos’ biggest fans!

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 After having Giorgo walk around shirtless most of the day, of course we had to share a picture with all of you!

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BOSTON POLICE COMMISSIONER: LEADING BOSTON’S FINEST

Boston’s Finest needs a strong leader, and that’s exactly what Police Commissioner William B. Evans is. Our team recently had the opportunity to photograph the Commissioner for the cover of SCENE magazine.  Rather than photographing him in the studio, we wanted to showcase him out in the city he protects.

First thing was getting the set ready. We picked a location with a city skyline, and added in the police cars to set the mood.

Michael Indresano Photoshoot With South Boston Police

Michael and the team worked quickly in the cold to get all the lighting and setup ready for when Commissioner Evans arrived.

Michael Indresano Photography On Location Photoshoot

Our team member Jayna set up the camera and took some test shots. We lucked out with some beautiful skies!

Michael Indresano On Location Photoshoot with Police Commissione

SCENE Magazine’s Publisher and Creative Director Bobby DiMarzo chatted with the police offers on location to give them direction for the photoshoot.

Scene Magazine March Issue Photoshoot

When the Commissioner arrived, Michael and Bobby gave him a warm welcome before quickly diving into the details and getting the Commissioner groomed by our stylist Krystle Feher.

Micheal indresano with South Boston Police Commissioner Bill Eva

Michael went over the image inspiration with the Boston Police Commissioner before beginning the photoshoot to make sure that the mood was just right.

Police Commissioner Bill Evans With Michael Indresano

Commissioner Evans and a few of Boston’s Finest got into their places and received a few last minute pointers and tips from Michael before starting.

Police Commissioner Bill Evans Photoshoot

All that was left to do was to shoot! The team had to work quick to get the perfect image with the time that Commissioner Bill Evans had available in his busy schedule!

Michael Indresano Photographs Police Commissioner Bill Evans

Everything went smoothly, and the image only needed a few lines of copy before gracing the cover of SCENE magazine!

Scene Magazine Spring Cover with Commissioner William Evans

A BLAST WITH TUUKKA RASK

The average speed of a hockey puck flying across the ice in a NHL game is between 80-110 mph. What does it take to stop a projectile traveling at such a velocity? The answer is MORE speed. We found out just how that lighting reflex works when famed goalie Tuukka Rask from the Boston Bruins came to the studio for a video and photo shoot.

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We had to get in close while filming the eyes that see what most people can’t.

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Michael preps a photograph of Tuukka adjusting his Franklin gloves.

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You have to be prepared before approaching a goal guarded by this stare!

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Nothing like a little smoke to add to the mood!

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After the shoot, Tuukka got down low for some knee hockey with a few of his younger fans.

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He wrapped up the day with autographs for the kids who attended the shoot!

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Check out the final video here:

VIDEO PRODUCTION ON THE ROAD IN SAN DIEGO

Recently we went to San Diego for a video production project. It was a lot of early mornings and long days, but we live by the philosophy of work hard, play hard.

Our Production Coordinator sits with some of our equipment we had to bring for the shoot. No room for clothes when back up batteries are more important!

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When we finally arrived in San Diego, we had a few moments to enjoy the warm weather and beautiful scenery before heading off to work!

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Setting up all the cameras and lights took a while, but luckily the sunshine was cooperating with our team.

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We brought in some local talent to conduct the interview, including a professional interviewer as well as some local grips. You can never have enough footage to help make a video look perfect!

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After a hard day’s work, in the evening our crew found some time to enjoy the sunset along the waterfront.

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Working for a studio, they couldn’t help but grab some beautiful shots!

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The work might have been tough and the hours long, but at the end of the trip Our team were all smiles at a job well done!

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CLOUDY WITH A CHANCE OF ICE CREAM

It might be getting cold outside, but that won’t stop us from having fun with our favorite dessert: ice cream! Our team spent some time recently creating some very appetizing treats and showing them off in a lively way. Check it out below!

Scooping up ice cream for the whole studio!

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Ice Cream with Cones

Don’t leave the sandwich by the window too long!

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Make sure to eat it before it all melts!

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Ice cream scoops not your thing? What about a nice cappuccino milkshake?

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Top it off with with some cinnamon and whipped cream and who could resist!

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All ice cream tastes better with some hot fudge!

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Even though it’s winter, there’s still room for some summery raspberry ice cream in our studio!

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With all these delicious treats tempting us, we had just as much fun eating it as we did shooting it!

BEST OF 2015: OUR VIDEO AND PHOTOGRAPHY PROJECTS IN REVIEW

2015 was quite a year for us here at the studio! From exciting photo and video projects to awards we were honored to win, we have a lot to be thankful for! Here are some of our favorite memories:

Early in the year, we were still working on finalizing and putting out two exciting video projects. The first was the Seapoint Estate video, where we highlighted a beautiful ocean side mansion.

Michael preparing for some beautiful drone video shots.

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Another project we finished up was a TV commercial to help promote the Pine Street Inn, a local homeless shelter in Boston. It was exciting to see our work air on Channel 5!

Even though the weather was poor, our spirits remained high!

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We also finished up a video helping showcase the non-profit Medicine Wheel and their goal of installing a paved path connecting the Boston National Historical Park.

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When Obama came to Boston to open the Edward M. Kennedy Institute for the United States in honor of the late Ted Kennedy, we all enjoyed reminiscing on when Michael photographed Ted Kennedy in 1995.

Senator Ted Kennedy

In April, Michael was honored to be highlighted in Boston.com for his constant philanthropic work for the community and his help for local charities to increase their support and donations.

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In May, Governor Charlie Baker and Lieutenant Governor Karyn Polito came to the studio to be photographed for the cover of Scene Magazine. We were all so excited they took the time from their busy schedule to get their portraits taken!

Over the summer, we got started on some exciting video projects, starting with a video and photoshoot featuring Boston Bruin’s goal keeper Tuukka Rask.

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While on set shooting Tuukka Rask for Franklin Sports, some of the kids practices their floor hockey slap shots on Raask

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Next, we worked on some some dramatic close-up filming and photography showcasing the beauty of the new iRobot product.

We also helped to promote one of Medicine Wheel’s other endeavors, Hand in Hand. The program helps to promote communication and understanding between police officers and young adults.

Using a dolly and a lot of patience, we worked tirelessly to capture the beauty of Circle Furniture.

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We wrapped up a fun summer of video projects with a video highlighting the beauty of Louis Vuitton

By the fall, the award announcements began to come in, and we were honored with 4 Merit Award from Graphis Competitions for our food photography work with Baskin Robbins!

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We also were honored with two nominations for the international Black and White Spider Awards in the categories Nude Photography and Advertising Photography

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The fun continued when we filmed the Mayo Bowl hosted by New England Patriots Defensive Captain Jerod Mayo. It was a lot of work but we made some time for meeting some of the Patriots team, including Tom Brady, Danny Amendola, Chandler Jones and Julian Edelman!

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We wrapped up an exciting year with a gym shoot featuring a top New England Patriots player. More details to come in 2016!

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After a busy year like 2015, we are all eager to see what 2016 will have in store for us. Stay tuned on Facebook and Instagram to keep up to date with all our latest photography and video production activities!