Only three weeks into the new year and things are already “snowballing” here at the studio, so we wanted to share a the 3rd in a series of Cumberland Farms winter ads.  We had a lot of fun creating this shot on set, and hope the behind-the-scenes are as entertaining for you as the day was for us.

Our model gets up close and personal with a “snowball.”


Michael and Lisa Roche, hair and make up artist, make some adjustments on our model before taking some of the final shots.


Digital tech, Jen, has fun pulling up the best shots for the client to make their selects.

The final ad: check it out at a Cumberland Farms location near you!


Last year we had so much fun shooting Cumberland Farms’ 2011 fall and winter campaign, so we were thrilled when we had the opportunity to do it again this year–but this time, with a fun twist: our Fall intern, Allie, was selected from the casting to be one of the models!

Here are the final posters, which are scheduled to appear this month in a Cumberland Farms store location near you:


Take a look behind-the-scenes of this creative and highly entertaining shoot:

Allie gets camera-ready in our wardrobe/hair & makeup room.  All of our models were professionally styled by Lisa Roche.

Jen and Caleb wrap colorful holiday lights around Allie on set, getting her ready for the shot.

Allie has a giggle as she is wrapped with lights like a tree; just some last minute make-up touch-ups and she raises a cup of coffee to kick off the shot sequences.  Cheers to an internship well done.  Now give us your best look of surprise!

Jen and Michael load on the props — now it’s Jamar’s turn on set!

Jamar practices his best look of surprise on set as Jen arranges the garland for the perfect shot.



Here’s our mission!
The mocha is jumping off the page. It almost looks real!

Food Stylist, John Carafoli, getting some help from
Studio Assistant, Robyn Maguire.

I guess that swirl wasn’t good enough for John. Nothing but the best.

-No Trespassing-
This means you, Michele! And your little toy camera!

Getting kicked out of the kitchen was great inspiration.

Account Manager, Kate May, trying to get some work done.

Creative Director, Neil Martin, doing some backseat styling.

Neil’s not an easy man to please. Poor John.

Everything gets organized here. You shouldn’t expect anything less with the OCD Photographer around.

Neil’s gone crazy by the end of the day.
Maybe he had too much caffeine.