IT’S NEVER TOO COLD FOR ICE CREAM (Part II)

With the winter refusing to give up, we’re trying to move on and warm up to something more exciting than the snow. And what’s better than some melty ICE CREAM! Let that insatiable appetite for luscious flavors and creamy textures stimulate your imagination. You will forget the cold in no time when the sensations explode, popping like fireworks from your taste buds. Your brain will instantly fall in love, as all you can think about is “ICE CREAM!” You have just been ice-creamatized!

We created these animated GIFs to illustrate that exact point – the love for ice cream never ends.

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Drip, drip, drip…

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BEST PHOTOGRAPHY AND VIDEOGRAPHY OF 2016!

With the beginning of 2017 upon us, it’s a good time to reflect on all the highlights and video and photo accomplishments of 2016. Here are just some of the exciting and rewarding projects we were able to work on throughout the past year.

The year started out with a trip to warmer climates for the first leg of an executive video interview series for a corporate client. Our team packed up as much of the video equipment as they could and headed off to San Diego!

The rest of the interviews took place in the snowy wonderland of Massachusetts. While the weather was a bit colder, the interviews were all just as warm and friendly, and the clients loved the final videos!

Next up was the completion of an ad campaign for a master’s program at Brown University. The high end photography was complimented by some explosive videography to push the program to the next level.

The video portion was very well received, and even won the agency, NAIL Communications, a Hatch Award towards the end of the year!

While the Boston Bruins season was in full swing, we released the exciting video of Tuukka Rask we started in 2015. His killer reflexes and crazy saves continued to excite and entertain us through the 2016 season!

Near the close of the winter, we worked with SCENE magazine to capture their Spring cover of Boston Police Commissioner William Evans. Working with the commissioner’s busy schedule, Michael and the team worked quickly to make sure the location and set up was just right. We LOVE how the final image looks on the cover of the magazine.

With the spring came new projects for new clients. The Wynn Casino opening in Everett needed a photographer to capture all the details of their 3-D model, and the Indresano team were just the ones to do it!

Before the football season got into full swing, we worked with SCENE magazine again to do a 2-day cover shoot with New England Patriots Wide Receiver Danny Amendola. We started with some shots in full (and partial) uniform at Gillette Stadium

The next day, Amendola came to the studio to show off his fashionable side. While he is a great asset to the Patriot’s team, he could certainly have a back up career as a model!

Fall was quickly here and the leaves began to fall. Our friends at Liberty Mutual took this as a time to partner with Medicine Wheel on a clean up of No Man’s Land. Our video production team captured the collaboration for all to see!

When Thanksgiving started to approach, we worked with the fun team at ’47 Brand to get some holiday-worthy images of their sports team apparel to share through the rest of the year to take us into 2017! It was a lot of moving pieces to coordinate, but in the end the results were more than worth it!

A theme throughout the 2016 year for us was ICE CREAM! As a Boston Food Photographer, we wanted to share several new GIFs and videos made throughout the year showing the many ways you can enjoy a frozen treat.

With so many exciting projects all packed into 1 year, we can’t wait to see what video and photography projects 2017 will have in store for us!

GIVING BACK IN THE SPIRIT OF THANKSGIVING

Over the course 3 rainy days, Liberty Mutual had over 150 employees volunteer to clean up a public park called No Man’s Land in South Boston.  Michael Indresano and the team are doing their part in giving back to the community. Joining hands with Liberty Mutual on behalf of Medicine Wheel on this project is not only a way to show our appreciation but also to give thanks to the community to which we belong. See video below of all the hard work and inspiring moments from the No Man’s Land cleanup:

 

Liberty Mutual is a huge contributor to public charity on a global scale.

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Anna White, Director of Community  Initiatives at Medicine Wheel, shows volunteers the lay of the land.

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Richie Dinsmore, Director of Advocacy and Public Art at Medicine Wheel, gives directions as workers clean up.

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Joseph DiMaio from Liberty Mutual led the effort as project manager also gets hands-on and puts in the extra effort.

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3 days of rain makes this project that much more rewarding.

 

ICE CREAM POLAR PIZZA SHOOT

Who wouldn’t want to grab a Baskin-Robbins Polar Pizza slice after watching this!? Enjoy!

Check out the final video above!

Some of the behind the scene shots of our Baskin Robbins Polar Pizza. Took Michael and the team 3 days to shoot the sequences needed to make the cut. Each flavor was shot separately and edited in post to give that final polished look. Momentum, music, rhythm, appetite appeal, and the flow of the video are qualities that we focused on highlighting. In total there are 49 actual shots to create this 30 second video, however we took 2-3 takes per shot.

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Something that looks simple in a video may be quite complex to shoot. Applying math is an indispensable way of accomplishing such a task. Image above shows how we divided up each slice and marked them numerically for an action sequence. In the final video clip, you can see the results of this kind of math in action.

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At the end of the day, it is about getting the shot and getting it right. Executing creative ideas take a lot of “thinking outside the box”. This is just a casual example of the things we use to get the shots we want.

Very cool slow motion behind the scenes video of Jayna dropping the candy pieces on top of the Polar Pizza (below)! See the clip in the final Polar Pizza video at 0.07 seconds in (above).

THE 2016 HATCH AWARDS: DIGITAL VIDEO HONORED WITH MERIT

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We always love being able to collaborate with great teams on exciting projects, and the caduceus video we made for NAIL Communications was no different. When we heard they were entered our video collaboration to the Hatch Awards in the category of “Digital : Video Short Form Single Entry” and that it was awarded a merit, we were so proud we just had to share! You can check out some behind the scenes on our blog post on it.

Be sure to check out the honored video:

 

A LOOK BEHIND “THE SCENE”: PHOTOSHOOT WITH NEW ENGLAND PATRIOT, DANNY AMENDOLA

Before the Patriots season kicked off and took over everyone’s Sundays, the Indresano team had the opportunity to work on a two-day, multi-location shoot with fan-favorite Danny Amendola. While the final images are now published in a series in Scene magazine, we wanted to give you a look behind the ‘Scene’:

First up is getting the camera and lighting just right.

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The overcast over Gillette stadium might look dreary, but it makes for great photography lighting!

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After a day of training, the Patriots wide receiver meets up with Michael to get started.

New England Patriot Amendola Meets Michael

He brought his full gear, but we didn’t need it for the first few shots…

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Danny Amendola Shirtless

Michael is always working to get the best angle!

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Maryelle from Maryelle Artistry helps Danny get that perfectly sweaty look.

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All eyes on Danny! Our videographer helped to capture some behind the scenes video of our time as well.

Danny Amendola Poses at Gillette Stadium

The day wouldn’t be complete without a group photo on the field!

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Back at the studio for Day 2! Danny Amendola meets Scene’s Publisher and Creative Director Bobby DiMarzo.

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Maryelle makes a few last minute adjustments on set

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While the shot was all suit, Danny kept it casual out of frame.

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The whole team intently reviewing the shots as Michael stays focused on our model for the day.

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After our second set we had time for some natural lighting!

Our Digital Tech takes an opportunity to share a laugh with Danny Amendola before he came back on set..

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Michael couldn’t help but grab a quick shot of our Production Coordinator Shannon working hard and enjoying her view of the set.

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Before the shoot wrapped, Danny grabbed a quick behind the scenes snap of his own!

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Check out this video to see more behind the scenes from the 2-day photoshoot!

 

GETTING ALL THE ANGLES: VIDEO INTERVIEW SERIES

High end video equipment and a focused group of creative people is what Michael Indresano Photography brought to this multi-day shoot. We worked with corporate executives on a series of interviews. Multiple cameras means multiple perspectives but we never lost sight of the project goal – to make an awesome video.

The famed Sony F55, Sony F5 and their little cousin the Sony FS7 all in attendance at the shoot!

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Managing the complexity of a video set means getting everything spot on.

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We also have to get the lighting just right. With a combination of natural light from the full windows in the hallways and some small but powerful LED panels, we were able to achieve it!

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Walking by outside, someone would certainly be curious about what was happening!

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Smile for the camera! Using a dolly is always a great way to get some nice, dynamic shots!

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After everything was set up, we had our team member sit in the interviewee chair so we could make our final tweaks and make sure everything was perfect.

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Here is a glimpse into the real behind the scenes of a shoot. All the equipment and manpower involved into making a video is quite remarkable. Next time you see a commercial or video, think about all the work and people that come together to create the thing you are watching.

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SAVORING THE SUMMER WITH ICE CREAM SCOOPS AND CONES

August usually means the end of summer is approaching, so we wanted to make sure we got in some last days of ice cream tastiness at the Boston food photography studio! Things may have gotten a little messy, but isn’t that part of the fun with ice cream? Enjoy a little taste:

TURNING UP THE HEAT ON A VIDEO SHOOT!

It wasn’t just the summer heat keeping the studio hot! Giorgos flew from New York to be our model at the studio for a big apparel company video shoot. We had a lot of fun filming him in various different pairs of pants for their spring line. Keep an eye out for the trendy jeans and chino pants coming to stores near you! Here’s a sneak peek and behind-the-scenes look at the work that went into creating the video production and final images!

Cleaning and prepping the video set before the big day!

The seamstress and wardrobe stylist making sure to get a precise fit.

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The Indresano team pauses to review the footage with the clients and make sure the videos are fitting their vision!

No small detail goes unnoticed on the product!

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The crew’s view from behind the cameras.

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Lights, camera, action!
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The production girls were Giorgos’ biggest fans!

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 After having Giorgo walk around shirtless most of the day, of course we had to share a picture with all of you!

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HAPPY FOURTH OF JULY

From all of us here at the studio, enjoy a nice ‘Star Spangled Dessert’ this weekend!