RUNNING ON NEW BALANCE: SHOE PHOTOGRAPHY SHOOT

Earlier this year we worked with New Balance to photograph their new line of running shoes. Take a look behind the scenes of all the components that go into getting the sneakers to look just right!

In order to hit the ground running, all the different styles and colors had to be lined up in order and ready to be prepped! With so many exciting colors, it was hard to pick a favorite.

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Gina, our shoe prepper, made sure all the shoes looked camera ready. No detail was left unnoticed!

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She’s so focused even Sophia can’t distract her, much to Sophia’s dismay!

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Getting the shoe to have the right angle and pressure can be challenging. It takes a lot of maneuvering and a few tricks to get everything just right!

Michael checks every shot and compares all the small adjustments made to make sure that no bend of the shoe or lace is out of place! As Michael would say “It’s not final unless it’s perfect”

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The final images were added into graphic for two page ads in magazines.

Run out and get your pair now!

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WARDROBES & WINDEX: MY FIRST WEEK AS AN INTERN

“Cream or sugar?” It’s the clichéd but fail-proof question lurking in the back of my mind on Day 1 of any internship. Somehow my social awkwardness didn’t scare away the interviewers, and the much-anticipated first day leaves my mind spinning. Will it be super corporate? Will the rest of the team like me? Will I learn about the industry or practice my barista skills? “Point me to the Keurig,” I think, just to be on the safe side.

I am so grateful to say those anxieties evaporated the second I entered Michael Indresano Photography. The studio is stunning. It’s modern and sophisticated yet fun and energetic. Early 2000s R&B blasts on the radio all day. Oh, did I mention there’s a dog? Take a look at the majestic Sofia who keeps us company:

Just when I thought things couldn’t get better, Michael let us know we would be having a shoot later in the week for a company specializing in beauty products. Check out some behind the scenes moments as I took in all this incredible first week had to offer:

The Set

Rule #1: Windex is your friend. We got right to work preparing for the shoot by making sure the studio was spotless and the equipment was ready to go. Shoutout to Abby for teaching me how to test the camera and set up the lights.

The Wardrobe

Hangers galore! I was stunned to see how many clothing options arrived at the studio for the shoot.

The Crew

A shoot is nothing without a dedicated crew. Here we have our insanely talented hair stylist Paula, wardrobe specialist Coleen, and makeup artist Jennifer. It was so great working with this detail-oriented team!

The Models

Not only were they beautiful, but the models are some of the most genuinely friendly people I’ve met. Here are some shots of Lauren, Anna, and Anais as the shoot got underway.

The Favorite

Last but not least, here’s one of my favorite behind-the-scenes shots from the day. Check out the beautiful flares that the lighting cast on our bold model Anais.

As you can see, I’d say it was a pretty amazing first week all in all. Thank you so much to Michael for the incredible internship opportunity. I can’t wait to see what else upcoming weeks have in store!

ICE CREAM POLAR PIZZA SHOOT

Who wouldn’t want to grab a Baskin-Robbins Polar Pizza slice after watching this!? Enjoy!

Check out the final video above!

Some of the behind the scene shots of our Baskin Robbins Polar Pizza. Took Michael and the team 3 days to shoot the sequences needed to make the cut. Each flavor was shot separately and edited in post to give that final polished look. Momentum, music, rhythm, appetite appeal, and the flow of the video are qualities that we focused on highlighting. In total there are 49 actual shots to create this 30 second video, however we took 2-3 takes per shot.

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Something that looks simple in a video may be quite complex to shoot. Applying math is an indispensable way of accomplishing such a task. Image above shows how we divided up each slice and marked them numerically for an action sequence. In the final video clip, you can see the results of this kind of math in action.

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At the end of the day, it is about getting the shot and getting it right. Executing creative ideas take a lot of “thinking outside the box”. This is just a casual example of the things we use to get the shots we want.

Very cool slow motion behind the scenes video of Jayna dropping the candy pieces on top of the Polar Pizza (below)! See the clip in the final Polar Pizza video at 0.07 seconds in (above).

THE 2016 HATCH AWARDS: DIGITAL VIDEO HONORED WITH MERIT

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We always love being able to collaborate with great teams on exciting projects, and the caduceus video we made for NAIL Communications was no different. When we heard they were entered our video collaboration to the Hatch Awards in the category of “Digital : Video Short Form Single Entry” and that it was awarded a merit, we were so proud we just had to share! You can check out some behind the scenes on our blog post on it.

Be sure to check out the honored video:

 

A LOOK BEHIND “THE SCENE”: PHOTOSHOOT WITH NEW ENGLAND PATRIOT, DANNY AMENDOLA

Before the Patriots season kicked off and took over everyone’s Sundays, the Indresano team had the opportunity to work on a two-day, multi-location shoot with fan-favorite Danny Amendola. While the final images are now published in a series in Scene magazine, we wanted to give you a look behind the ‘Scene’:

First up is getting the camera and lighting just right.

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The overcast over Gillette stadium might look dreary, but it makes for great photography lighting!

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After a day of training, the Patriots wide receiver meets up with Michael to get started.

New England Patriot Amendola Meets Michael

He brought his full gear, but we didn’t need it for the first few shots…

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Danny Amendola Shirtless

Michael is always working to get the best angle!

Danny Poses on Set

Maryelle from Maryelle Artistry helps Danny get that perfectly sweaty look.

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All eyes on Danny! Our videographer helped to capture some behind the scenes video of our time as well.

Danny Amendola Poses at Gillette Stadium

The day wouldn’t be complete without a group photo on the field!

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Back at the studio for Day 2! Danny Amendola meets Scene’s Publisher and Creative Director Bobby DiMarzo.

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Maryelle makes a few last minute adjustments on set

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While the shot was all suit, Danny kept it casual out of frame.

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The whole team intently reviewing the shots as Michael stays focused on our model for the day.

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After our second set we had time for some natural lighting!

Our Digital Tech takes an opportunity to share a laugh with Danny Amendola before he came back on set..

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Michael couldn’t help but grab a quick shot of our Production Coordinator Shannon working hard and enjoying her view of the set.

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Before the shoot wrapped, Danny grabbed a quick behind the scenes snap of his own!

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Check out this video to see more behind the scenes from the 2-day photoshoot!

 

SAVORING THE SUMMER WITH ICE CREAM SCOOPS AND CONES

August usually means the end of summer is approaching, so we wanted to make sure we got in some last days of ice cream tastiness at the Boston food photography studio! Things may have gotten a little messy, but isn’t that part of the fun with ice cream? Enjoy a little taste:

MEDICINE WHEEL: 25 YEARS OF ART AS THRESHOLD

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Community involvement and service has always been important to Indresano Studio, and we have been proud to work with Medicine Wheel. Founded by Michael Dowling, Medicine Wheel is currently celebrating it’s 25th year of working to move beyond diversity to inclusion and build our community from the inside out, using art as the threshold.

The organization has:

  •  Raised awareness of World AIDS day for 25 years and been a place to reflect and remember
  • Worked together with congregations to help them re-sanctify their spaces and continued to work with them to maintain them for 25 years.
  • Built communities for through the arts and created Youth Programs which has served over 6,000 people over 20 years.
  • Ran the Hope and Recovery Program for 15 years, helping 2,500 youth.
  • Worked for 15 years with the Art and Peace Building.
  • Created the “Dance the Dream”, a collection of 5,000 hand prints along Columbia Road to promote the goals of art as a threshold
  • Built a 5 year partnership with HPHC, using art to honor the legacy of Dr. King
  • Teamed up with Beacon Communities and Boston Public Housing to create more affordable spaces for residents
  • Rehabilitated No Man’s Land and turned it from a run down strip of land to an outdoor sanctuary, filled with events for all ages of the community.
  • so much more!

Come and support these causes and others by becoming a spoke in their Wheel at the Annual Medicine Wheel Gala.

To buy tickets or learn more: mwponline.org/wordpress/mwp-events/become-a-spoke-in-our-wheel/

Annual Medicine Wheel Gala

Wednesday June 15th, 2016
6:00pm-9:00pm at the Rooftop of the Taj

 

BLACK AND WHITE AND SEEN ALL OVER: THE SPIDER AWARDS

We are honored to announce that we received two nominations for the international Black and White Spider Awards!

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Over 7,600 photography entries were received from almost 75 countries, and we were fortunate enough to be recognized in the following two categories:

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Nominee in Nude Photography: Bodyscape

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Nominee in Advertising Photography: iRobot

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IT’S ALWAYS SUNNY IN BOSTON!

Now that the weather has turned cold, we thought it would be nice to share a warm ice cream shoot we just shot. Food stylist Sunny Ricks helped us with some fantastic work making the ice cream look great. Now that we are past the darkest day of the year, lets hope for a short winter so we can eat cold ice cream again!

The finished results

Sunny carefully adjusts the waffle.

It takes one sheet of brownies to make one chocolate waffle hero.

Sunny adds the finishing touches to the sundae.

HOLIDAY LIGHTS

A few months ago we were given the challenge of having to create holiday light backgrounds while making the products stand out and look great. It was not any easy job, but the final results below which just came into the Staples stores across the country, are nearly identical to what we accomplished in camera. One added benefit from the shoot is  now we have plenty of lights to decorate the studio!

Jen and Kendra worked hard to create these beautiful backgrounds.

Michael gave the electronics the white glove treatment, this was the perfect job for the OCD photographer!