RUNNING ON NEW BALANCE: SHOE PHOTOGRAPHY SHOOT

Earlier this year we worked with New Balance to photograph their new line of running shoes. Take a look behind the scenes of all the components that go into getting the sneakers to look just right!

In order to hit the ground running, all the different styles and colors had to be lined up in order and ready to be prepped! With so many exciting colors, it was hard to pick a favorite.

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Gina, our shoe prepper, made sure all the shoes looked camera ready. No detail was left unnoticed!

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She’s so focused even Sophia can’t distract her, much to Sophia’s dismay!

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Getting the shoe to have the right angle and pressure can be challenging. It takes a lot of maneuvering and a few tricks to get everything just right!

Michael checks every shot and compares all the small adjustments made to make sure that no bend of the shoe or lace is out of place! As Michael would say “It’s not final unless it’s perfect”

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The final images were added into graphic for two page ads in magazines.

Run out and get your pair now!

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EARTH DAY: NEW HASSELBLAD AND NEW PROFOTO LIGHTS PUT TO THE TEST

 

It takes 90% less energy to recycle an aluminum can than to manufacture a new one. That same amount of energy is enough to power a television for 3 hours. Also, only 27% of newspapers in the US are recycled. We would save 1 quarter of a billion trees a year if we recycled all newspapers. And, 14,000,000,000 pounds of garbage is tossed into the ocean a year, killing at least 1 million creatures.

 

This year, more than 192 countries, totaling over 1 billion people, came together to celebrate Earth Day to try and change these statistics.

Earth Day Social Media Post

The inspiration for our Earth Day shoot came from the idea that one small action (or drop) can create a ripple effect.

The Rig

Using magic arms, we were able to get the baster we used to create the drops, in perfect position for continuous drops, giving us lots of options to work with.

Using magic arms, we were able to get the baster we used to create the drops, in perfect position for continuous drops, giving us lots of options to work with, and eventually giving us the perfect shot for our Earth Day post.

Using our new Profoto lights with our Laser System, we were able to sync our lights to our new Hasselblad H6d-100c camera to capture the water drop right after it hit the surface of the water, freezing the splash and capturing the drop in mid air.

The water drop interrupts the laser beam firing  the strobe lights and camera simultaneously, getting the perfect shot every time.

A drop just before it hits the laser. The Profoto D2's capture the splash with no motion blur, freezing the drop in mid-air. The drop suspended in air reflects the map behind it.
A drop just before it hits the laser.

We placed a world map behind the set to create a reflection resembling a globe in the drop in order to capture as much in camera as possible.

 

After getting the perfect splash image, the team needed a solution for a larger drop. Leave it to Michael to have exactly what was needed.

To get a perfect shot of the globe like reflection, the team used a custom made acrylic drop.

Using a glass drop composited into the final shot, we get the perfect reflection of the world map behind it. The New Profoto D2's light up the set.

Want to see more of our work? Check out our website

IT’S NEVER TOO COLD FOR ICE CREAM (Part II)

With the winter refusing to give up, we’re trying to move on and warm up to something more exciting than the snow. And what’s better than some melty ICE CREAM! Let that insatiable appetite for luscious flavors and creamy textures stimulate your imagination. You will forget the cold in no time when the sensations explode, popping like fireworks from your taste buds. Your brain will instantly fall in love, as all you can think about is “ICE CREAM!” You have just been ice-creamatized!

We created these animated GIFs to illustrate that exact point – the love for ice cream never ends.

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Drip, drip, drip…

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INDRESANO’S ANGELS PHOTOSHOOT (PLUS CHARLIE!)

When the cold weather hit, it meant one thing at the studio- Indresano Angel’s time! We got a date on the calendar, found our inspiration images and we were ready to go!

Maryelle Artistry came to help get the production team all ‘glammed’ up for the shoot. It’s not everyday you get to get the full Kardashian treatment!

A couple of final touches from Maryelle on set as the lighting gets set.

Executive Producer Millie stands in to help get all the final touches ready, and to show off her fabulous outfit!

Emma, Millie, and Shannon really know how to work their angels!

A quick shot behind the set shows all the work that goes into getting the lighting and set just right!

Charlie’s Angels had their mysterious leader, but we think ours is much cuter. 🙂

One last shot of Mommy and baby Michael, because we couldn’t pick just one!

WARDROBES & WINDEX: MY FIRST WEEK AS AN INTERN

“Cream or sugar?” It’s the clichéd but fail-proof question lurking in the back of my mind on Day 1 of any internship. Somehow my social awkwardness didn’t scare away the interviewers, and the much-anticipated first day leaves my mind spinning. Will it be super corporate? Will the rest of the team like me? Will I learn about the industry or practice my barista skills? “Point me to the Keurig,” I think, just to be on the safe side.

I am so grateful to say those anxieties evaporated the second I entered Michael Indresano Photography. The studio is stunning. It’s modern and sophisticated yet fun and energetic. Early 2000s R&B blasts on the radio all day. Oh, did I mention there’s a dog? Take a look at the majestic Sofia who keeps us company:

Just when I thought things couldn’t get better, Michael let us know we would be having a shoot later in the week for a company specializing in beauty products. Check out some behind the scenes moments as I took in all this incredible first week had to offer:

The Set

Rule #1: Windex is your friend. We got right to work preparing for the shoot by making sure the studio was spotless and the equipment was ready to go. Shoutout to Abby for teaching me how to test the camera and set up the lights.

The Wardrobe

Hangers galore! I was stunned to see how many clothing options arrived at the studio for the shoot.

The Crew

A shoot is nothing without a dedicated crew. Here we have our insanely talented hair stylist Paula, wardrobe specialist Coleen, and makeup artist Jennifer. It was so great working with this detail-oriented team!

The Models

Not only were they beautiful, but the models are some of the most genuinely friendly people I’ve met. Here are some shots of Lauren, Anna, and Anais as the shoot got underway.

The Favorite

Last but not least, here’s one of my favorite behind-the-scenes shots from the day. Check out the beautiful flares that the lighting cast on our bold model Anais.

As you can see, I’d say it was a pretty amazing first week all in all. Thank you so much to Michael for the incredible internship opportunity. I can’t wait to see what else upcoming weeks have in store!

ICE CREAM POLAR PIZZA SHOOT

Who wouldn’t want to grab a Baskin-Robbins Polar Pizza slice after watching this!? Enjoy!

Check out the final video above!

Some of the behind the scene shots of our Baskin Robbins Polar Pizza. Took Michael and the team 3 days to shoot the sequences needed to make the cut. Each flavor was shot separately and edited in post to give that final polished look. Momentum, music, rhythm, appetite appeal, and the flow of the video are qualities that we focused on highlighting. In total there are 49 actual shots to create this 30 second video, however we took 2-3 takes per shot.

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Something that looks simple in a video may be quite complex to shoot. Applying math is an indispensable way of accomplishing such a task. Image above shows how we divided up each slice and marked them numerically for an action sequence. In the final video clip, you can see the results of this kind of math in action.

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At the end of the day, it is about getting the shot and getting it right. Executing creative ideas take a lot of “thinking outside the box”. This is just a casual example of the things we use to get the shots we want.

Very cool slow motion behind the scenes video of Jayna dropping the candy pieces on top of the Polar Pizza (below)! See the clip in the final Polar Pizza video at 0.07 seconds in (above).

A LOOK BEHIND “THE SCENE”: PHOTOSHOOT WITH NEW ENGLAND PATRIOT, DANNY AMENDOLA

Before the Patriots season kicked off and took over everyone’s Sundays, the Indresano team had the opportunity to work on a two-day, multi-location shoot with fan-favorite Danny Amendola. While the final images are now published in a series in Scene magazine, we wanted to give you a look behind the ‘Scene’:

First up is getting the camera and lighting just right.

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The overcast over Gillette stadium might look dreary, but it makes for great photography lighting!

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After a day of training, the Patriots wide receiver meets up with Michael to get started.

New England Patriot Amendola Meets Michael

He brought his full gear, but we didn’t need it for the first few shots…

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Danny Amendola Shirtless

Michael is always working to get the best angle!

Danny Poses on Set

Maryelle from Maryelle Artistry helps Danny get that perfectly sweaty look.

Danny with Makeup Artist

All eyes on Danny! Our videographer helped to capture some behind the scenes video of our time as well.

Danny Amendola Poses at Gillette Stadium

The day wouldn’t be complete without a group photo on the field!

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Back at the studio for Day 2! Danny Amendola meets Scene’s Publisher and Creative Director Bobby DiMarzo.

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Maryelle makes a few last minute adjustments on set

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While the shot was all suit, Danny kept it casual out of frame.

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The whole team intently reviewing the shots as Michael stays focused on our model for the day.

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After our second set we had time for some natural lighting!

Our Digital Tech takes an opportunity to share a laugh with Danny Amendola before he came back on set..

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Michael couldn’t help but grab a quick shot of our Production Coordinator Shannon working hard and enjoying her view of the set.

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Before the shoot wrapped, Danny grabbed a quick behind the scenes snap of his own!

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Check out this video to see more behind the scenes from the 2-day photoshoot!

 

SAVORING THE SUMMER WITH ICE CREAM SCOOPS AND CONES

August usually means the end of summer is approaching, so we wanted to make sure we got in some last days of ice cream tastiness at the Boston food photography studio! Things may have gotten a little messy, but isn’t that part of the fun with ice cream? Enjoy a little taste:

MEDICINE WHEEL: 25 YEARS OF ART AS THRESHOLD

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Community involvement and service has always been important to Indresano Studio, and we have been proud to work with Medicine Wheel. Founded by Michael Dowling, Medicine Wheel is currently celebrating it’s 25th year of working to move beyond diversity to inclusion and build our community from the inside out, using art as the threshold.

The organization has:

  •  Raised awareness of World AIDS day for 25 years and been a place to reflect and remember
  • Worked together with congregations to help them re-sanctify their spaces and continued to work with them to maintain them for 25 years.
  • Built communities for through the arts and created Youth Programs which has served over 6,000 people over 20 years.
  • Ran the Hope and Recovery Program for 15 years, helping 2,500 youth.
  • Worked for 15 years with the Art and Peace Building.
  • Created the “Dance the Dream”, a collection of 5,000 hand prints along Columbia Road to promote the goals of art as a threshold
  • Built a 5 year partnership with HPHC, using art to honor the legacy of Dr. King
  • Teamed up with Beacon Communities and Boston Public Housing to create more affordable spaces for residents
  • Rehabilitated No Man’s Land and turned it from a run down strip of land to an outdoor sanctuary, filled with events for all ages of the community.
  • so much more!

Come and support these causes and others by becoming a spoke in their Wheel at the Annual Medicine Wheel Gala.

To buy tickets or learn more: mwponline.org/wordpress/mwp-events/become-a-spoke-in-our-wheel/

Annual Medicine Wheel Gala

Wednesday June 15th, 2016
6:00pm-9:00pm at the Rooftop of the Taj

 

WYNN CASINO: BIG OPPORTUNITIES IN SMALL PACKAGES

Recently the team took on an unusual challenge of photographing a model of the new Wynn Resorts to be built in Everett, MA. The crew packed up their bags and went on location to Wynn offices to shoot the 6’ x 8’, 1500lb model of the soon-to-be casino. Our intern, Sarah, wrote a blog of the experience:


Jayna, Odi, Michael and I packed up the van early Wednesday morning and hopped on the road to head to Wynn offices in Medford. When we arrived and unpacked we were in awe at both of the models that were created for the planning of the casino. Our client informed us that the model was 1500 pounds and was delivered from Las Vegas and reassembled here in their Boston office.

We were able to move the model to anywhere in the room(luckily it was on wheels!), which really helped us get our backdrop and lighting just right. It was so nerve-racking to move the giant replica! After shooting a from multiple possible angles we packed up the car and headed home after a fun, but exhausting, shoot. Check out some images below!

We were definitely excited to have an on location shoot at the Wynn Boston Harbor offices!IMG_1697

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I admired the model and was amazed it was almost the same height as me!IMG_1699

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A shot from inside the giant “soft box” we created to get the perfect lighting.1T5A8026_Resize

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Michael, our client, and Odi discuss possible angles for photographing the replica.1T5A8013_Resize

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No small detail went unnoticed with this model!1T5A8020_Resize

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The use of warming gels on the lights help capture the bronze color of the building.Wynn Casino Everett Model

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A second model previewed the interior of the casino, showing a colorful floral design for the lobby. Included is also a beautiful ferris wheel and the Popeye statue created by famous artist Jeffery Koons, whose work is featured in several casinos in Las Vegas.Wynn Casino Interior Model

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Michael sets up the composition for an eye level shot of the model.Framing the Wynn Casino Model

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Below are two of our final images. We can’t wait to see the real life Wynn Casino, coming soon

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Wynn Resort and Casino