Dreaming of Summer with flip-flops and frozen drinks!
Producer Michele says “Michael get that shot before it melts! “.
Studio intern Robyn in the wings to help with damage control: real ice, real water!
“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.
Prepping for Shot 1: Check back later for the final ad!
Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!
Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.
See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!
Michael Screams for Ice Cream!
Food stylist Kelly Upson
in the deep freeze.
Michele examining the perfect gummy worms with Kelly and her assistant.
The boys, Michael and digital tech Rob Coshow, patiently waiting for the ice cream to be prepped, for shooting and tasting!
Making the picture perfect sundae is no quick fix.
Finally time, working the soft serve machine for the ultimate swirl.
Melting stand-in, soon to be Michael’s third ice cream of the day.
Client Chris Seremetis couldn’t let the non-picture perfect swirl go to waste….