Dreaming of Summer with flip-flops and frozen drinks!


Producer Michele says “Michael get that shot before it melts! “.

Studio intern Robyn in the wings to help with damage control: real ice, real water!

“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.

Food stylist Kelly Upson in the kitchen.


Prepping for Shot 1: Check back later for the final ad!

Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!


Final Ad

Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)


Final Ad

Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.

See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!


The entire creative crew donated their time to fight domestic violence for the
Rhode Island Coalition Against Domestic Violence.

Indresano’s in-house producer, Michele Doucette, styled the entire job as well as producing it.


Creative Director, Tim Needham, the Mastermind behind the concept.
Seen here casting for the Boston Chainsaw Massacre.


Where’s the beef? We found it at City Packing Co., who kindly opened their freezer doors to us.
“It’s not acceptable to treat a woman like one.”

Final Poster

Capturing all of the many parts that are pieced together for the final image.

Kathleen Roche (Production Services Manager) volunteered her time to model the dresses for a good cause.


“It’s not acceptable to treat a woman like one.”

Final Poster


Michael Screams for Ice Cream!
How irresistible…

Food stylist Kelly Upson in the deep freeze.

Michele examining the perfect gummy worms with Kelly and her assistant.

The boys, Michael and digital tech Rob Coshow, patiently waiting for the ice cream to be prepped, for shooting and tasting!

Making the picture perfect sundae is no quick fix.

Finally time, working the soft serve machine for the ultimate swirl.

Melting stand-in, soon to be Michael’s third ice cream of the day.

Client Chris Seremetis couldn’t let the non-picture perfect swirl go to waste….


Art buyer Amy Rappeport chose Michael as the perfect collaborator for the Zip Car project, soon to be unveiled.

Keep your eyes open for a jar full of cash
soon to be appearing in Harvard Square!
(SEE BELOW…just added)


Michael with Kevin Barlow (Art Director) and Jonathan Braun (Project Coordinator) arranging the loot.


Look out for those hands….


The shot in process

Kevin with digital imaging artist/retoucher Chris Donovan strategically arranging the cash to ensure a seamless graphic wrap-around for the final output. (Jonathan is looking on.)


Cha..ching, cha..ching, Foxwoods here we come!


Inside Art Director Kevin Barlow’s brain.


This jar will be magically filled…….



Now, if we could share this magic, we could solve the world economic crisis!

The final shot in Harvard Square