THE 2016 HATCH AWARDS: DIGITAL VIDEO HONORED WITH MERIT

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We always love being able to collaborate with great teams on exciting projects, and the caduceus video we made for NAIL Communications was no different. When we heard they were entered our video collaboration to the Hatch Awards in the category of “Digital : Video Short Form Single Entry” and that it was awarded a merit, we were so proud we just had to share! You can check out some behind the scenes on our blog post on it.

Be sure to check out the honored video:

 

GETTING ALL THE ANGLES: VIDEO INTERVIEW SERIES

High end video equipment and a focused group of creative people is what Michael Indresano Photography brought to this multi-day shoot. We worked with corporate executives on a series of interviews. Multiple cameras means multiple perspectives but we never lost sight of the project goal – to make an awesome video.

The famed Sony F55, Sony F5 and their little cousin the Sony FS7 all in attendance at the shoot!

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Managing the complexity of a video set means getting everything spot on.

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We also have to get the lighting just right. With a combination of natural light from the full windows in the hallways and some small but powerful LED panels, we were able to achieve it!

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Walking by outside, someone would certainly be curious about what was happening!

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Smile for the camera! Using a dolly is always a great way to get some nice, dynamic shots!

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After everything was set up, we had our team member sit in the interviewee chair so we could make our final tweaks and make sure everything was perfect.

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Here is a glimpse into the real behind the scenes of a shoot. All the equipment and manpower involved into making a video is quite remarkable. Next time you see a commercial or video, think about all the work and people that come together to create the thing you are watching.

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TURNING UP THE HEAT ON A VIDEO SHOOT!

It wasn’t just the summer heat keeping the studio hot! Giorgos flew from New York to be our model at the studio for a big apparel company video shoot. We had a lot of fun filming him in various different pairs of pants for their spring line. Keep an eye out for the trendy jeans and chino pants coming to stores near you! Here’s a sneak peek and behind-the-scenes look at the work that went into creating the video production and final images!

Cleaning and prepping the video set before the big day!

The seamstress and wardrobe stylist making sure to get a precise fit.

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The Indresano team pauses to review the footage with the clients and make sure the videos are fitting their vision!

No small detail goes unnoticed on the product!

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The crew’s view from behind the cameras.

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Lights, camera, action!
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The production girls were Giorgos’ biggest fans!

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 After having Giorgo walk around shirtless most of the day, of course we had to share a picture with all of you!

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