Food as Art? Or Art as Food? It was hard to tell the difference during one of our recent shoots!
Last month we had the opportunity to work on a photo shoot with The Catered Affair for their 2013 marketing campaign. We had way too much fun creating so many beautiful pieces of eye candy. Their talented team of chefs and food stylists created food that almost looked too pretty to eat. (of course we didn’t let that stop us!)
Here are some of the final images, deliciously inspired and skillfully brought to life as seen through Michael’s eyes.
Sophisticated French apple tart.
Passionfruit-pomegranate punch pops against the beautiful wood grain on our in-house surface.
Now take a look at what went on behind the camera to get those artfully inspired food shots.
Chef Shane diligently puts the finishing touch on the lobster tail before it gets whisked away to the set.
Pastry chef, Krista, skillfully preps the mango-blueberry tarts for the shot.
Miniature pear, beet, goat cheese, and candied pecan salads being prepped in the kitchen. Look at all that great natural light.
From kitchen to set… the client was thrilled with the final shots.
Beverage director, Markos, pours some bubbly as Michael captures the perfect moment on camera.
Nothing like a champagne toast to celebrate another successful day of shooting!
We had her create the perfect sand dune for a sunny getaway.
Of course, the sand needs to be perfect- down to the last grain.
For a change of gears, Sara stands in to help our model
hold up a kayak.
Ever see anything more in need of a steaming than a tent?
Luckily, we can kick back at the end of the day and relax with some perfectly placed cans of soda.
Michael and assistant Joel Laino setting up.
Stylist Courtney Kilmartin laying sod and arranging plants,
making spring arrive in the freezing cold.
Art Director Cindy Emery
and assistant Mike Cevoli
taking a smoke break while the crew sets up on the roof
Cindy’s back, time to get to work!
Joel braving the cold to set up the perfect lighting
Mike carrying equipment up and down, up and down,
at least four, …maybe five, flights of stairs.
Beautiful portrait of Mike (nice job Michele!).
At least we can pretend it is a warm sunny afternoon with cocktails
(red dye and water, yum!).
No Cindy, you can’t thaw out with a hot bath, time to go!
Dreaming of Summer with flip-flops and frozen drinks!
Producer Michele says “Michael get that shot before it melts! “.
Studio intern Robyn in the wings to help with damage control: real ice, real water!
“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.
Prepping for Shot 1: Check back later for the final ad!
Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!
Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.
See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!