Michael and assistant Joel Laino setting up.
Stylist Courtney Kilmartin laying sod and arranging plants,
making spring arrive in the freezing cold.
Art Director Cindy Emery
and assistant Mike Cevoli
taking a smoke break while the crew sets up on the roof
Cindy’s back, time to get to work!
Joel braving the cold to set up the perfect lighting
Mike carrying equipment up and down, up and down,
at least four, …maybe five, flights of stairs.
Beautiful portrait of Mike (nice job Michele!).
At least we can pretend it is a warm sunny afternoon with cocktails
(red dye and water, yum!).
No Cindy, you can’t thaw out with a hot bath, time to go!
Dreaming of Summer with flip-flops and frozen drinks!
Producer Michele says “Michael get that shot before it melts! “.
Studio intern Robyn in the wings to help with damage control: real ice, real water!
“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.
Prepping for Shot 1: Check back later for the final ad!
Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!
Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.
See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!