I SCREAM, YOU SCREAM, WE ALL DREAM OF ICE CREAM!

Could all these perfect scoops be real or is Michael dreaming?
He must be dreaming- they’re all numbered and on their own plate!


Michael may want his scoops in a grid,
but Michele prefers hers with a shallow depth of field and a cherry on top.

 

BRRRRR…..BEACON HILL ROOFTOP IN JANUARY

Michael and assistant Joel Laino setting up.

 

Stylist Courtney Kilmartin laying sod and arranging plants,
making spring arrive in the freezing cold.

 

Art Director Cindy Emery and assistant Mike Cevoli
taking a smoke break while the crew sets up on the roof
Cindy’s back, time to get to work!

 

Joel braving the cold to set up the perfect lighting
Mike carrying equipment up and down, up and down,
at least four, …maybe five, flights of stairs. 

Beautiful portrait of Mike (nice job Michele!). 

At least we can pretend it is a warm sunny afternoon with cocktails
(red dye and water, yum!).

 

No Cindy, you can’t thaw out with a hot bath, time to go!

SHOOTING IN THE CHILL ZONE

Dreaming of Summer with flip-flops and frozen drinks!

 

Producer Michele says “Michael get that shot before it melts! “.

Studio intern Robyn in the wings to help with damage control: real ice, real water!

“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.

Food stylist Kelly Upson in the kitchen.

 

Prepping for Shot 1: Check back later for the final ad!

Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!
Layout

Shooting…

Final Ad

Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Layout

Shooting…

Final Ad

Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.

See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!

BACK TO SCHOOL WITH STAPLES

From casting talent, to shooting products and finishing with models energizing the set, we had a fun and smooth week with the fantastic Staples crew!

Staples Interactive Designer Erin Millard and Art Director Laura Wilkas starting the day by looking over the shot list.

 

Back to school wardrobe with stylist Kelly McDermott from Ennis.

Have to keep caffeinated and well fed!

Erin and co-worker on set while Michael sets up the shots.

 

Back packs, the essential back to school item, with Amy Vath, Staples Design Manager, and Laura directing the model Ashley Carlson, from Image Makers.

 

It takes many hands to make the perfect back pack perfect!

 

Laura and intern Robyn with producer Michele reviewing the shots.

 


The Staples team, jumping for joy at the completion of a great 5 day shoot!

HUDSON HIGH STUDENT SHADOWS MICHAEL

Hudson High School student, Nic Conely, spent the day at the studio as part of his school project to shadow a professional photographer.

Digital tech Rob Coshow gives Nic and his mom, Lara, an inside perspective on the studio.

Nic Conley; Husdon HS