Every year, the Greater Boston area produces the Hatch Awards which shine a light on the “best branding created anywhere” and celebrates creative excellence within the field. The 61st annual Hatch Awards took place last month and we at Indresano Studios were thrilled to receive multiple awards from the establishment.
We are proud to share we won six awards at this year’s Hatch Awards. Our video profiling Noelle Lambert, a Paralympian of the 2021 Tokyo Olympics and a Massachusetts native, took home the bronze bowl for the Equity category. Our Nike Mercurial Video won a bronze in the Brands Amplified category.
What better way to combine our strong background in food photography and our skills in CGI than to produce a Donut CGI video? For this CGI animation, we wanted the audience to be taken into an imaginary world we created entirely from Computer Generated Imagery, which gives a nod to classic children’s wonderlands like Candyland or Willy Wonka.
Our decision to focus on donuts we can owe in part to our sugar cravings, but it also was an environment in which we could play with inclusions and complementary foods, similar to how we capture food photography environments on set.
Under our director’s vision, our talented CGI team sketched a storyboard that went through multiple revisions. Once the storyboard was approved, the team worked on an animatic based on 2D drawings which you can see below.
The music was also very important for this project and we wanted something that expressed childlike wonder. The song we ultimately settled on was both catchy and fun for both kids and adults. We know we couldn’t stop humming it during the workday!
The next steps after the animatic involved 3D modeling, lighting, rigging and texturing. You can see some stills from the environment as it started to come together. These stills are from before final texture was added.
We had the opportunity recently to produce a marketing video for Boston Home Inspectors for their website and social media. We created a personable video that captured how this father-and-son business perform home inspections for everyone, spanning from experienced home buyers to first time home buyers. They service Boston and the Greater Boston area.
We did everything from creating the script, putting together a storyboard, interviewing the subjects, to the physical shooting and editing. It was rewarding seeing this video come to life, and how it embodied the loyalty and trust that the company has worked hard to create.
We shot this video over two separate days, capturing B-roll on location and interviewing James, the owner of BHI, and his two sons, Devin and Aidan, at our full-service commercial Studio in South Boston. We wanted to ensure that we illustrated the company’s mission and what they stood for. We captured the detail, thorough nature, and love that is put into each inspection.
We scouted three locations in advance of the shoot and on the shoot day we had James and his sons do walk throughs of each home, checking the houses for items they would look for on a regular inspection. We were able to capture the inspectors in their natural element this way.
We also deployed a drone to get establishing shots of Boston for the video. Our talented drone operator captured some nice shots of the city from the roof of one of the houses.
It was clear the inspection team was talented and hard working as they took us through their process and shared some fun stories of things they uncovered during their inspections. The inspectors were not afraid to crawl into dark basements or enclosed areas so our crew could capture some cinematic shots!
If you’re a first time home buyer, or are just looking for a home inspection, be sure to check out Boston Home Inspectors! And in the meantime, check out the marketing video below!