What better way to combine our strong background in food photography and our skills in CGI than to produce a Donut CGI video? For this CGI animation, we wanted the audience to be taken into an imaginary world we created entirely from Computer Generated Imagery, which gives a nod to classic children’s wonderlands like Candyland or Willy Wonka.
Our decision to focus on donuts we can owe in part to our sugar cravings, but it also was an environment in which we could play with inclusions and complementary foods, similar to how we capture food photography environments on set.
Under our director’s vision, our talented CGI team sketched a storyboard that went through multiple revisions. Once the storyboard was approved, the team worked on an animatic based on 2D drawings which you can see below.
The music was also very important for this project and we wanted something that expressed childlike wonder. The song we ultimately settled on was both catchy and fun for both kids and adults. We know we couldn’t stop humming it during the workday!
The next steps after the animatic involved 3D modeling, lighting, rigging and texturing. You can see some stills from the environment as it started to come together. These stills are from before final texture was added.
Check out the final rendered video below!
WARNING: May cause cravings!