THE SCIENCE OF A PHOTO SHOOT

Finally! There was a reason why high school chemistry existed, other than to lower student GPAs and cause schools across the country to be evacuated,  as Michael Indresano Studio went back to CHEM 101 and morphed into a research lab for a few days.

Fortunately this was not shot using film and processing it using chemicals, but we could have pulled it off by just going into the kitchen and creating our own darkroom.

After being sworn to Manhattan Project levels of secrecy, Michael and the rest of the team donned white lab coats and methodically created some wonderful images that the client was very happy with – and yes, the studio is still in one piece.

Hair and makeup artist, Heidi Wells, is careful not let any stray powder mix with the solution in the beakers.
There is no such thing as a “strange light” in a photo studio.
The entire creative team looks over the images.

ZIP CAR: “MONEY… THAT’S WHAT I WANT, OH YEAH”

Art buyer Amy Rappeport chose Michael as the perfect collaborator for the Zip Car project, soon to be unveiled.

Keep your eyes open for a jar full of cash
soon to be appearing in Harvard Square!
(SEE BELOW…just added)

 

Michael with Kevin Barlow (Art Director) and Jonathan Braun (Project Coordinator) arranging the loot.

 

Look out for those hands….

 

The shot in process

Kevin with digital imaging artist/retoucher Chris Donovan strategically arranging the cash to ensure a seamless graphic wrap-around for the final output. (Jonathan is looking on.)

 

Cha..ching, cha..ching, Foxwoods here we come!

 

Inside Art Director Kevin Barlow’s brain.

 

This jar will be magically filled…….

 

Presto!

Now, if we could share this magic, we could solve the world economic crisis!


The final shot in Harvard Square