THE BEST MISERABLE DAY WE’VE HAD

A mix of freezing rain, wind, and snow really put a damper on our shoot for the Pine Street Inn, but it turned out to be exactly what we needed! Shooting the promo piece for the Pine Street Inn in such dismal weather conditions not only gave us the opportunity to bring our video concept to life, but also gave us the chance to experience what it was like to be exposed to such harsh elements for an extended period of time. Going into the shoot, no one could have predicted the feelings we would all have at the end of the day. There was an overall greater appreciation for the warm homes we are fortunate to return to each night. We felt an extreme sense of pride creating such a strong awareness video for the Pine Street Inn to help fight homelessness. Take a look through our photos and experience what this long but fulfilling day was like!

Take a look at our finished commercial!

DSC_3286It wasn’t easy blocking off 3 busy streets!
Our producers were able to get the permits to block off Necco, Melcher, and A Street.

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Boston Police helped keep the streets clear for our production.

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Special effects artist Krystle getting our actor ready in the production trailer.

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Norman’s looking the part and ready for action.

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The details matter.

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Well…it was working just fine a second ago.

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Ashley in the zone for the camera.

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Getting the right angles for each scene is important.

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Anyone need an umbrella?

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 Keeping this baby dry was a challenge, but we succeeded.

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Getting our main shot.

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Film crew on set.

DSC_3291Keeping our Norman warm and dry!

TIMBERLAND WATERPROOF TECHNOLOGY

When it rained, it poured as we captured a short lifestyle video of Timberland’s Waterproof Technology in action! We learned to embrace nature as it comes and enjoy the good things. The best part of the shoot was having the option to stay dry and deciding not to.

TAKING THE SHOW ON THE ROAD WITH TIMBERLAND

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These boots are definitely made for walking.

There is no doubt each time we step out of the door it’s an adventure. This time was with our good friends at Timberland. Shooting outdoors has its special challenges but between the clamor of traffic and curious onlookers we got down to business capturing the right photo environment. Respect & appreciation goes to the Boston Police Department for their assistance in crowd control while the Team worked their magic.

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Taking on the busy streets of Boston

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Boston Police Department assisting with the shoot!

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Outdoor Studio

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“Celebrity” trailer

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What to try on first???

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Anthony is ready for his close up!

THE SCIENCE OF A PHOTO SHOOT

Finally! There was a reason why high school chemistry existed, other than to lower student GPAs and cause schools across the country to be evacuated,  as Michael Indresano Studio went back to CHEM 101 and morphed into a research lab for a few days.

Fortunately this was not shot using film and processing it using chemicals, but we could have pulled it off by just going into the kitchen and creating our own darkroom.

After being sworn to Manhattan Project levels of secrecy, Michael and the rest of the team donned white lab coats and methodically created some wonderful images that the client was very happy with – and yes, the studio is still in one piece.

Hair and makeup artist, Heidi Wells, is careful not let any stray powder mix with the solution in the beakers.
There is no such thing as a “strange light” in a photo studio.
The entire creative team looks over the images.

ZIP CAR: “MONEY… THAT’S WHAT I WANT, OH YEAH”

Art buyer Amy Rappeport chose Michael as the perfect collaborator for the Zip Car project, soon to be unveiled.

Keep your eyes open for a jar full of cash
soon to be appearing in Harvard Square!
(SEE BELOW…just added)

 

Michael with Kevin Barlow (Art Director) and Jonathan Braun (Project Coordinator) arranging the loot.

 

Look out for those hands….

 

The shot in process

Kevin with digital imaging artist/retoucher Chris Donovan strategically arranging the cash to ensure a seamless graphic wrap-around for the final output. (Jonathan is looking on.)

 

Cha..ching, cha..ching, Foxwoods here we come!

 

Inside Art Director Kevin Barlow’s brain.

 

This jar will be magically filled…….

 

Presto!

Now, if we could share this magic, we could solve the world economic crisis!


The final shot in Harvard Square