We created 3 posters for Zona Hair Salon
, conceived by
Creative Director Tim Needham.
The hair styles were designed to relate to the hand held props, inspired by Aveda
‘s focus on natural ingredients and care for the environment.
“Beautiful on the inside and outside – Inspired Naturally”
Zona recruited Katie O’Connor, one of their clients, for the shoot, pictured with Janessa, make-up artist from Aveda.
Salon founder Frank Zona putting on the finishing touches.
Stylist Beth Wickwire from Ennis
and Janessa getting Katie camera ready
Tim LeBlanc from Click Modeling Agency
Rebekkah Campbell from Maggie, Inc.
Digital….. Instant Gratification!
Frank Zona taking a moment to see
what Michael sees though the lens.
The team hamming it up at the end of the day:
L-R bottom row; Lindsey Phelps, Rebekkah Campbell, Katie O’Connor
L-R middle row; Michelle Keating, Hannah Sances, Stefanie Gilardo, Frank Zona
L-R back row; Tim LeBlanc, Andrew Zona
Watch the slide show of Michele’s behind the scenes shots and see how it all came together:
For two days Michael shot everything on the campus of Bay State College in the Back Bay
Here are some selections from the fashion department and their show:
Michael in action
Tim Sprague explaining the plan to the client.
Lyndsey Peterson relaxing after obtaining over 150 model releases!
Student/model preparing for the runway
Student/designer making last minute touch-ups.
The thrilling shoot went into the night culminating with the fabulous fashion show.
Bi-weekly meeting with our legendary business coach, Elaine Totten-Davis, which we always look forward to for a good brainstorming session.
Elaine and our producer, mid-meeting.
Look who’s adding his two cents!
Michael Indresano and Elaine seriously working hard!
Michael Screams for Ice Cream!
Food stylist Kelly Upson
in the deep freeze.
Michele examining the perfect gummy worms with Kelly and her assistant.
The boys, Michael and digital tech Rob Coshow, patiently waiting for the ice cream to be prepped, for shooting and tasting!
Making the picture perfect sundae is no quick fix.
Finally time, working the soft serve machine for the ultimate swirl.
Melting stand-in, soon to be Michael’s third ice cream of the day.
Client Chris Seremetis couldn’t let the non-picture perfect swirl go to waste….