Though Michele is our blogmaster, Lana Z Caplan
is really the one making sure the images are web perfect.
Check out what Lana does when she is not helping us in the studio.
Love in the Afternoon
Re-edited 1970s movie trailers bring flight attendants, tidal waves and gun-slinging ladies together into one very short romance.
1 min, color 16mm transferred to video, 2007
Dreaming of Summer with flip-flops and frozen drinks!
Producer Michele says “Michael get that shot before it melts! “.
Studio intern Robyn in the wings to help with damage control: real ice, real water!
“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.
Prepping for Shot 1: Check back later for the final ad!
Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!
Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.
See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!
We created 3 posters for Zona Hair Salon
, conceived by
Creative Director Tim Needham.
The hair styles were designed to relate to the hand held props, inspired by Aveda
‘s focus on natural ingredients and care for the environment.
“Beautiful on the inside and outside – Inspired Naturally”
Zona recruited Katie O’Connor, one of their clients, for the shoot, pictured with Janessa, make-up artist from Aveda.
Salon founder Frank Zona putting on the finishing touches.
Stylist Beth Wickwire from Ennis
and Janessa getting Katie camera ready
Tim LeBlanc from Click Modeling Agency
Rebekkah Campbell from Maggie, Inc.
Digital….. Instant Gratification!
Frank Zona taking a moment to see
what Michael sees though the lens.
The team hamming it up at the end of the day:
L-R bottom row; Lindsey Phelps, Rebekkah Campbell, Katie O’Connor
L-R middle row; Michelle Keating, Hannah Sances, Stefanie Gilardo, Frank Zona
L-R back row; Tim LeBlanc, Andrew Zona
Watch the slide show of Michele’s behind the scenes shots and see how it all came together:
For two days Michael shot everything on the campus of Bay State College in the Back Bay
Here are some selections from the fashion department and their show:
Michael in action
Tim Sprague explaining the plan to the client.
Lyndsey Peterson relaxing after obtaining over 150 model releases!
Student/model preparing for the runway
Student/designer making last minute touch-ups.
The thrilling shoot went into the night culminating with the fabulous fashion show.
Bi-weekly meeting with our legendary business coach, Elaine Totten-Davis, which we always look forward to for a good brainstorming session.
Elaine and our producer, mid-meeting.
Look who’s adding his two cents!
Michael Indresano and Elaine seriously working hard!