Ad Campaign for Healthworks
Michael recently photographed four of Boston’s top chefs
for the cover of Boston’s Scene Magazine Holiday Issue.
Editor in Chief Lauren Bayliss and Jazz Martin both from Scene,
and Chef Damien DiPaola setting up.
Publisher/Creative Director Bobby DiMarzo supervising.
Hair & Make-up Stylist Michelle McGrath from Team
with Chef Joanne Chang.
Jazz and Bobby checking out the dishes.
The chefs taking a quick break….
(thank you Waterworks Condos
for your hospitality)
…while Michael and Lauren review the shots.
We shot the new litl
webbook for their launch campaign.
They are small, flexible and adorable!
Recent winner for “Best of Show” at the Hatch Awards
Marc Gallucci of Fort Franklin
‘s Aaron “Tango” Tang
looking over layouts at the beginning of the shoot.
Guess who’s in the white gloves with the dust gun,
our OCD photographer of course.
Fort Franklin’s Mandi Wells “lending a hand” as a hand model.
Uploading and making adjustments on set
with a “predecessor” to the litl.
Some of the final ads, to see more go to www.litl.com
Some of our favorites from the shoot with Joseph Leo Bwarie
(aka: Frankie Valli from Jersey Boys)
for all the Jersey Boys fans who requested to see more photos.
See the video we made while shooting here
Dreaming of Summer with flip-flops and frozen drinks!
Producer Michele says “Michael get that shot before it melts! “.
Studio intern Robyn in the wings to help with damage control: real ice, real water!
“Keep can upright”? When all else fails, bypass the warning label on the “Dust Off” for frosting up the ice.
Prepping for Shot 1: Check back later for the final ad!
Shot 2: It’s not easy finding a good pair of feet these days, just ask producer Michele!
Shot 3: Remember the tongue casting? Art Director Kevin Barlow making sure it matches his layout.
(see post below)
Creative Director Tim Foley and the team (including Sparky the cat- circled in red above) reviewing the shots.
See what happens when you have extra time on your hands waiting for the product… Creative Director Tim and Art Buyer Amy Rappeport having a little fun!
We created 3 posters for Zona Hair Salon
, conceived by
Creative Director Tim Needham.
The hair styles were designed to relate to the hand held props, inspired by Aveda
‘s focus on natural ingredients and care for the environment.
“Beautiful on the inside and outside – Inspired Naturally”
Zona recruited Katie O’Connor, one of their clients, for the shoot, pictured with Janessa, make-up artist from Aveda.
Salon founder Frank Zona putting on the finishing touches.
Stylist Beth Wickwire from Ennis
and Janessa getting Katie camera ready
Tim LeBlanc from Click Modeling Agency
Rebekkah Campbell from Maggie, Inc.
Digital….. Instant Gratification!
Frank Zona taking a moment to see
what Michael sees though the lens.
The team hamming it up at the end of the day:
L-R bottom row; Lindsey Phelps, Rebekkah Campbell, Katie O’Connor
L-R middle row; Michelle Keating, Hannah Sances, Stefanie Gilardo, Frank Zona
L-R back row; Tim LeBlanc, Andrew Zona
Watch the slide show of Michele’s behind the scenes shots and see how it all came together: