BACK TO SCHOOL WITH STAPLES

From casting talent, to shooting products and finishing with models energizing the set, we had a fun and smooth week with the fantastic Staples crew!

Staples Interactive Designer Erin Millard and Art Director Laura Wilkas starting the day by looking over the shot list.

 

Back to school wardrobe with stylist Kelly McDermott from Ennis.

Have to keep caffeinated and well fed!

Erin and co-worker on set while Michael sets up the shots.

 

Back packs, the essential back to school item, with Amy Vath, Staples Design Manager, and Laura directing the model Ashley Carlson, from Image Makers.

 

It takes many hands to make the perfect back pack perfect!

 

Laura and intern Robyn with producer Michele reviewing the shots.

 


The Staples team, jumping for joy at the completion of a great 5 day shoot!

ROUND TABLE SUMMIT

Bi-weekly meeting with our legendary business coach, Elaine Totten-Davis, which we always look forward to for a good brainstorming session.

 

Elaine and our producer, mid-meeting.

Look who’s adding his two cents!

 

Michael Indresano and Elaine seriously working hard!

I SCREAM, YOU SCREAM…

Michael Screams for Ice Cream!
How irresistible…

Food stylist Kelly Upson in the deep freeze.

Michele examining the perfect gummy worms with Kelly and her assistant.

The boys, Michael and digital tech Rob Coshow, patiently waiting for the ice cream to be prepped, for shooting and tasting!

Making the picture perfect sundae is no quick fix.

Finally time, working the soft serve machine for the ultimate swirl.

Melting stand-in, soon to be Michael’s third ice cream of the day.

Client Chris Seremetis couldn’t let the non-picture perfect swirl go to waste….

ZIP CAR: “MONEY… THAT’S WHAT I WANT, OH YEAH”

Art buyer Amy Rappeport chose Michael as the perfect collaborator for the Zip Car project, soon to be unveiled.

Keep your eyes open for a jar full of cash
soon to be appearing in Harvard Square!
(SEE BELOW…just added)

 

Michael with Kevin Barlow (Art Director) and Jonathan Braun (Project Coordinator) arranging the loot.

 

Look out for those hands….

 

The shot in process

Kevin with digital imaging artist/retoucher Chris Donovan strategically arranging the cash to ensure a seamless graphic wrap-around for the final output. (Jonathan is looking on.)

 

Cha..ching, cha..ching, Foxwoods here we come!

 

Inside Art Director Kevin Barlow’s brain.

 

This jar will be magically filled…….

 

Presto!

Now, if we could share this magic, we could solve the world economic crisis!


The final shot in Harvard Square

BERKLEY & JENSEN HAIR PRODUCT AD

The preliminary layout.

The hair is not the only thing…can’t forget the make-up.

 

Now, it is all about the hair on set with stylist Courtney Kilmartin
On set, get ready, GO!

Almost there, remember that layout?

Award-winning Art Director Tim Needham on set, directing.

 

The team checking out the days fruits, making their picks.

Print ready!

THE MAD FISHERMAN!

Hired by Twisted Tea, Indresano studio recently had the challenge of creating summer in the studio during a snowy February in Boston. Searching for the perfect scene, our in-house producer Michele Doucette choose a lake stock photo, blew it up 15 feet wide, hired a team to build a “dock”, and ship in dirt and seasonal props from CA to build the set. Then arrived the perfect model…the well-known TV personality, Charlie Moore, The Mad Fisherman.

Here are some production photos from the
very fun shoot we had last week with Twisted Tea.

Verne and his assistant Ben building the set the day before the shoot.

Prepping the product

Charlie in hair and make-up with Christine from Ennis.

Creating a splash to be added later in post.

The Mad Fisherman on set.

Creative Director Scott Watters keeping a careful eye on every detail.

Its a wrap! The exhausted and proud crew!

Here’s the final!
Bravissimo!