RUNNING ON NEW BALANCE: SHOE PHOTOGRAPHY SHOOT

Earlier this year we worked with New Balance to photograph their new line of running shoes. Take a look behind the scenes of all the components that go into getting the sneakers to look just right!

In order to hit the ground running, all the different styles and colors had to be lined up in order and ready to be prepped! With so many exciting colors, it was hard to pick a favorite.

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Gina, our shoe prepper, made sure all the shoes looked camera ready. No detail was left unnoticed!

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She’s so focused even Sophia can’t distract her, much to Sophia’s dismay!

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Getting the shoe to have the right angle and pressure can be challenging. It takes a lot of maneuvering and a few tricks to get everything just right!

Michael checks every shot and compares all the small adjustments made to make sure that no bend of the shoe or lace is out of place! As Michael would say “It’s not final unless it’s perfect”

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The final images were added into graphic for two page ads in magazines.

Run out and get your pair now!

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ROCKIN’ THE ROUGE LIPSTICK: A LOOK AT OUR YSL VIDEO SHOOT

Our YSL video shoot had the entire staff feeling luxurious. Check out some behind-the-scenes shots of this exciting lipstick filled day!

Getting Ready:Image Collage of YSL Lipstick and MakeupRouge, ruby, or rose? Our red-hot lipstick shades highlighted our models’ bold yet sophisticated look.

Image of Makeup Artist and ModelHuge thanks to our talented makeup artist Krystle for an amazing job!

Luckily, our favorite camera operator was there to help make sure the shoot was amazing. 🙂

The Video Shoot:
Image of Sophia and Model on YSL SetSofia got the video shoot rolling but quickly realized she cannot wear lipstick. That did not stop her from getting in front of the camera to flaunt her latest haircut.

Image of Model on YSL Video SetOur models’ friendly personalities really brought these beautiful lipstick shades to life.

Image of Models Taking Selfie on YSL Video SetNo Snapchat filter needed for these beautiful selfies!  With baby Michael in the studio that day—he was covered in kisses for weeks!

Enjoy the final video above!