It takes 90% less energy to recycle an aluminum can than to manufacture a new one. That same amount of energy is enough to power a television for 3 hours. Also, only 27% of newspapers in the US are recycled. We would save 1 quarter of a billion trees a year if we recycled all newspapers. And, 14,000,000,000 pounds of garbage is tossed into the ocean a year, killing at least 1 million creatures.
This year, more than 192 countries, totaling over 1 billion people, came together to celebrate Earth Day to try and change these statistics.
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The inspiration for our Earth Day shoot came from the idea that one small action (or drop) can create a ripple effect.
The Rig
Using magic arms, we were able to get the baster we used to create the drops, in perfect position for continuous drops, giving us lots of options to work with.
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Using our new Profoto lights with our Laser System, we were able to sync our lights to our new Hasselblad H6d-100c camera to capture the water drop right after it hit the surface of the water, freezing the splash and capturing the drop in mid air.
The water drop interrupts the laser beam firing the strobe lights and camera simultaneously, getting the perfect shot every time.
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We placed a world map behind the set to create a reflection resembling a globe in the drop in order to capture as much in camera as possible.
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After getting the perfect splash image, the team needed a solution for a larger drop. Leave it to Michael to have exactly what was needed.
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To get a perfect shot of the globe like reflection, the team used a custom made acrylic drop.
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Want to see more of our work? Check out our website
