Over the course 3 rainy days, Liberty Mutual had over 150 employees volunteer to clean up a public park called No Man’s Land in South Boston.  Michael Indresano and the team are doing their part in giving back to the community. Joining hands with Liberty Mutual on behalf of Medicine Wheel on this project is not only a way to show our appreciation but also to give thanks to the community to which we belong. See video below of all the hard work and inspiring moments from the No Man’s Land cleanup:


Liberty Mutual is a huge contributor to public charity on a global scale.


Anna White, Director of Community  Initiatives at Medicine Wheel, shows volunteers the lay of the land.


Richie Dinsmore, Director of Advocacy and Public Art at Medicine Wheel, gives directions as workers clean up.


Joseph DiMaio from Liberty Mutual led the effort as project manager also gets hands-on and puts in the extra effort.


3 days of rain makes this project that much more rewarding.



Who wouldn’t want to grab a Baskin-Robbins Polar Pizza slice after watching this!? Enjoy!

Check out the final video above!

Some of the behind the scene shots of our Baskin Robbins Polar Pizza. Took Michael and the team 3 days to shoot the sequences needed to make the cut. Each flavor was shot separately and edited in post to give that final polished look. Momentum, music, rhythm, appetite appeal, and the flow of the video are qualities that we focused on highlighting. In total there are 49 actual shots to create this 30 second video, however we took 2-3 takes per shot.


Something that looks simple in a video may be quite complex to shoot. Applying math is an indispensable way of accomplishing such a task. Image above shows how we divided up each slice and marked them numerically for an action sequence. In the final video clip, you can see the results of this kind of math in action.


At the end of the day, it is about getting the shot and getting it right. Executing creative ideas take a lot of “thinking outside the box”. This is just a casual example of the things we use to get the shots we want.

Very cool slow motion behind the scenes video of Jayna dropping the candy pieces on top of the Polar Pizza (below)! See the clip in the final Polar Pizza video at 0.07 seconds in (above).